See the Work — What We’ve Moved Forward
Complex problems. Different industries. See how Pare & Co and our clients have turned strategy, design and technology into outcomes that matter.
Drawing Out a Student’s Own Words: An AI College Counselor for Ontos Admissions Insight
Ontos Admissions Insight brings a twenty-five-year college counseling method to schools as software. The AI’s job is to ask the next question, surface each student’s story and leave the words to them.
Making a Complex Healthcare Ecosystem Feel Simple: A Wellness Rewards Platform for a National Health Plan
A national health plan’s wellness rewards platform: members sign in, find a deal and redeem it, while identity, marketing, member data and compliance work together behind the experience. We built it, and we run it.
Scaling Content Operations for a Global Learning Platform: A Content Architecture for edX
One of the world’s largest digital learning catalogs scaled past 4,000 offerings on a content architecture sized for a fraction of that. We rebuilt it as growth infrastructure — roughly 1,000 pages launched without adding editorial or engineering headcount.
Establishing the Nation’s Pediatric Mental Health Leader Online: A Digital Front Door for Bradley Hospital
Bradley Hospital is the country’s first hospital dedicated entirely to children’s mental health, and its website lived inside a health system’s. We gave it a home of its own — and gave families a way to find it.
Reaching Visitors Who Do Not Read English: An AI Translation Implementation for Visit Santa Cruz County
A destination markets itself to people who arrive from everywhere, and a share of them do not read English. We implemented Pare Linguist — the AI translation product we operate — on the site Visit Santa Cruz County already had.
Inspiring a Traveler in Two Minutes: A Personalization Quiz for Visit California
Visit California’s “Let’s Play” rebrand launched globally, with partner agencies running $32.8M of paid media behind it. The work in front of us wasn’t capturing attention. It was converting it.
Putting Nine Research Specialists Behind One Question: A Multi-Agent AI System for Pare & Co
Scout runs account, partner, vertical and competitive intelligence for the leadership team from Slack. Nine specialist agents do the research; Scout’s job is to know what to ask and to make sure the answer arrives.
Amplifying the Path to Help: A Problem Gambling Helpline Website for the Massachusetts Department of Public Health
Most people reach the Massachusetts Problem Gambling Helpline’s website in a hard moment, on a phone, and stay about fifteen seconds. The redesign treats that as the spec, not the problem.
Planning a Trip Without Leaving the Site: An AI Trip Planner for Visit California
Visit California had seventy-four hand-built road trips and a new AI partner in Mindtrip. The engagement was the space between them: embedding someone else’s planner so deeply into the state’s own site that a traveler never feels the seam.
Proving Clinicians Learned It: A Training Platform for PARC Innovations
The Pediatric Anxiety Research Center’s spin-out had an evidence-based way to train therapists in exposure therapy — and no product to deliver it. Brave University became that product: a learning platform that measures what a clinician believes, knows and feels able to do, before and after.
Turning Financial Reporting Into a Slack Conversation: An AI Finance Agent for Pare & Co
The firm’s revenue picture lives across QuickBooks, HubSpot and a dozen derived tables. Penny answers questions about it in Slack, raises what needs attention before anyone asks — and every metric she works from was computed by deterministic code before she saw the question.
Bringing 280 Destinations Into One Venue Search: An Olympic Training Platform for the LA28 Olympic and Paralympic Games
Before the 2028 Games, every national delegation has the same question: where in California will our athletes train, meet and stage? Visit California, in collaboration with LA28, needed the answer to be a product — not a PDF.
Evolving an Identity to Match the Trust Already Earned: A Brand System for Out & Equal
Out & Equal advises the world’s largest employers on LGBTQ+ workplace belonging. The advice was sound; the brand around it read softer than the role required.
Finding the Bigger Project Inside a Deadline: A Digital Strategy for the University of Colorado
The university asked what a platform migration would cost. The answer depended on a question nobody had asked yet: how does a federation of 52 departments publish at all? We interviewed the people who publish every day, counted what 8,500 records were actually holding and put three costed paths in front of the people who had to choose.
Merging Two Race Brands Before the Season Opened: A Site Consolidation for Supertri
Supertri’s pro league and its mass-participation races lived on two sites with two content platforms behind them. The season and the license renewal set the deadline for becoming one.
Reimagining a Beloved Cultural Destination: A Platform Rebuild for the Isabella Stewart Gardner Museum
The Isabella Stewart Gardner Museum’s staff had started using Google to find content on their own website. The diagnosis was in the symptom. The work underneath was rebuilding the digital surface of a 120-year-old institution without flattening what makes it distinctive.
Returning a Marketing Team to the Market: A Contentful Optimization for nCino
nCino builds intelligent banking software, and their marketing operation had outgrown the way their Contentful implementation was set up. We optimized it so the team could publish against the strategy rather than against the CMS.
Sustaining 200 Million Shoppers Through a Replatform: A Contentful Migration for Ibotta
Ibotta’s Performance Network reaches over 200 million consumers, and the replatform to Contentful had to happen without the promotions stopping. We worked inside their team rather than beside it — architecture, platform guidance and the troubleshooting that keeps a migration moving.
Turning a Content Library Into a Growth Engine: A Headless Contentful Rebuild for Workhuman
Workhuman’s content is how the category leader in employee recognition gets found, researched and chosen — and 8,500 pieces of it sat across two platforms with no way to see what was earning its keep. We rebuilt the infrastructure so the same editorial work goes further: publish once, deploy everywhere, invest where it works.
Accelerating the Answer at the Point of Care: A Unified Clinical Platform for the Oncology Nursing Society
The Oncology Nursing Society’s three websites carried clinical tools, research, and continuing education for more than 35,000 members. In a fast-paced clinical setting, that’s three places to look during a moment when there’s no time to look in three places.
Bringing a Policy Practice Into the Open: A Practitioner Playbook for The Policy Lab at Brown University
The Lab Manual exists to help government officials apply scientific research to public policy — by giving them a working guide to setting up policy labs, collaborating with researchers and using evidence-based methods. We built the platform that delivers it: an interactive resource that makes complex research approachable, with the operational simplicity to keep growing as the field evolves.
Connecting Survivors to Legal Help They Can Reach Safely: A Legal Aid Platform for the Massachusetts Law Reform Institute
Mass Legal Help is the legal information resource for people in crisis across Massachusetts — eviction defendants, domestic violence survivors, immigrants navigating legal process, low-income residents accessing benefits. We rebuilt the platform to be trustworthy, accessible and safe to use. Including a button that lets a survivor exit the page in a second when they need to.
Expanding a Design System From the Inside: A System Extension for Fidelity Investments
Fidelity’s design team had a feeling before it had a reason. Something needed to change. The design system wasn’t broken — but it was the constraint.
Giving a Nonprofit a Roadmap It Can Run Itself: A Customer Experience Audit for Farm Fresh Rhode Island
Farm Fresh Rhode Island knew the website had problems and had no way to rank them, and no budget for a full redesign. The deliverable was an audit that told them where to start and what they could do without help.
Lifting Conversion 40%: A Report Landing Page for RepTrak
RepTrak’s annual Global RepTrak 100 report is the corporate reputation industry’s definitive ranking — and the company’s top lead generator. We rebuilt the landing page that converts attention into pipeline, and ran 40% better year over year.
Matching a Speed Company’s Own Standard: A Rebrand and Replatform for Aerospike
Aerospike builds NoSQL databases for real-time workloads where milliseconds are the product. Their website was the one surface that did not demonstrate it — well known in the category, and converting below what that recognition should earn.
Publishing at the Speed of the Science: A Content Platform for Foundation Medicine
Foundation Medicine’s editorial team had lost the ability to keep pace with their own field. The platform was the reason.
Redefining UX for Government Software: A Design System for Revenue Solutions
Tax-collection software for state and city governments doesn’t usually compete with consumer-facing products on user experience. We helped Revenue Solutions build a design system that made GOVERNMENT PREMIER one of the rare exceptions — and gave the product team what it needs to keep it that way as the platform evolves.
Renewing a Trusted College Health Resource: Go Ask Alice! for Columbia Health
Go Ask Alice! answers the health questions college students will not ask anyone they know — anonymously, and for a global search audience far larger than Columbia’s own.
Speeding Up a Front End No One Could Touch: A Performance Engagement for Visit California
Visit California’s platform was working for its visitors and costing its editors an hour a sentence. Same site, faster build, lighter pages.
Supporting Caregivers Through a Long Illness: A Dementia Care Resource for UC San Francisco
Dementia care isn’t a moment of decision. It’s a long journey of decisions, made by caregivers under emotional and practical strain alongside clinicians and individuals living with the diagnosis. UCSF needed a digital resource that could be returned to throughout that journey — reliable enough to depend on, organized enough to find what’s needed, current enough to reflect what’s known.
Unifying Five Legal Tech Brands: One Content Architecture for 8am
8am — the professional business platform formerly known as AffiniPay — spent twenty years building five legal and financial tech brands on five different content platforms. The rebrand needed one architecture underneath all of them, without breaking the brands on top.
Converting Prospective Students Before They Visit: A Website for Keene State College
Higher education recruitment runs through the institutional website. For Keene State College, the existing site was built around the institution rather than around the prospective students it needed to recruit. We rebuilt it as a recruitment platform that serves the visitor who matters most — without losing the audiences who matter too.
Equipping Four Audiences With Their Own Path: A Campaign Platform for the National Environmental Education Foundation
NEEF’s programs had outgrown its Drupal site, and every new page meant asking someone technical. We rebuilt it around a component library. Their own team made more than 100 landing pages in the first three months.
Freeing a University Portfolio From Site-by-Site Budgets: A Multisite Platform for Tufts University
Every new program at Tufts had produced another website, in whatever technology was current that year. A brand change meant editing dozens of themes by hand. We consolidated the portfolio onto one codebase with a pattern library, and made new sites something staff could start without a developer.
Moving to a Platform Built for Structure: A Contentful Migration for LinkSquares
LinkSquares sells software that turns contracts into structured, queryable data. Their own website held its content in a WordPress plugin they had written themselves. We moved it to Contentful, where their content became structured data too.
Sustaining Fifty-Four Peer Networks: A Member Platform for the Association of Independent Colleges of Art + Design
Fifty-four mailing lists were how deans, registrars and Title IX coordinators at fifty art schools talked to their counterparts. The website around them was a wrapper — and the wrapper was out of road.
Unifying Four Hospital Websites Ahead of One Brand: A Digital Strategy for Endeavor Health
Four legacy hospital websites gave patients four different answers to the same simple questions: How do I find a doctor? How do I book an appointment? With a unified brand on the horizon, the system needed a strategic foundation its own team could act on — not a redesign quote.
Launching in Seven Weeks, Then Building to Last: A Two-Phase Platform for Rare
Rare had a way for ordinary people to fund climate projects and no category to launch it into. Catch Carbon went public in seven weeks, then came back as infrastructure — rebuilt headless once the demand was proven.
Measuring a Trip You Don’t Sell: An Analytics Practice for Visit California
Visit California inspires trips it never sells — the booking lands on an airline’s site, a hotel’s site, a park’s reservation system. This is the destination marketing organization’s permanent condition, and the four-year analytics practice built around it: when you can’t measure the booking, measure the intent.
Modernizing the Platform Global Health Policy Runs On: A Rebuild for the Institute for Health Metrics and Evaluation
The Institute for Health Metrics and Evaluation is the research institution behind the Global Burden of Disease study — data that decides how WHO, governments and global health organizations allocate billions in public health resources. We modernized the digital platform that delivers that data to the audiences whose decisions depend on it.
Organizing a Statewide Library Around Who Is Asking: A Brand and Platform Redesign for AskRI
AskRI gives every Rhode Islander free access to research databases, learning platforms and state resources. It had grown to the point where finding the right one was the hard part, so the redesign was an exercise in information architecture with a new identity on top.
Proving the Idea in Two Months: An MVP for Sound Dollar
Sound Dollar had assembled financial planners, journalists, analysts and researchers, and nothing for them to publish into. We built the platform in two months so the people who knew the subject could get to work.
Showing Students 700 Real Careers: A Career Platform for Wingspans
Career exploration works better when students can see real people in real careers, told as stories. Wingspans is built for the students whose families have no professional network to draw on.
Speaking With One Voice Across 100 Agencies: A Multisite Platform for the State of Rhode Island
Rhode Island’s 100+ government agencies were running on a fractured network of outdated websites. The state needed one Voice of Truth — and the operational capacity to speak it from every agency at once.
Surprising Visitors the Way the Zoo Does: A Digital Redesign for Roger Williams Park Zoo
A zoo visit runs on the unexpected — the thing you turn a corner and find. We put that quality into the website and reorganized the content so people moved further through it.
Turning a Smartwatch Into a Continuous Stress Sensor: A Wearable Integration for Optivio
Optivio detects stress from wearable data, which means the measurement has to happen while no one is thinking about it. The first integration collected data only when the watch was awake. The second collects it whether anyone opens an app or not.
Turning Prevention Data Into Action: A Research Platform for the American Foundation for Suicide Prevention
AFSP, the Action Alliance and SPRC commission biennial Harris Poll research on public attitudes to mental health and suicide. Rigorous data that was not reaching the people who act on it.
Uniting 17,000 Employees Around One Platform: An Employee Intranet for Brown University Health
Brown University Health’s 17,000 employees use their intranet for two different jobs every day — finding tools fast enough to administer care, and engaging with company culture deeply enough to feel connected to the institution. We built an intranet that does both, often in the same session, and Nielsen Norman Group named it one of the world’s ten best.
Earning Trust Before Asking for an Application: A Fintech Lending Platform for One Percent for America
One Percent for America offers 1% interest loans to cover citizenship application fees — a fintech product built for an audience that other lending platforms have actively misled. The platform had to earn trust before it could process a single loan, and every design decision was sized for that work.
Moving to AWS Without a Minute of Downtime: A HIPAA Migration for a National Health Insurer
A nationwide health insurer needed to move two member engagement platforms from an on-premise data center to AWS — without downtime, without compliance gaps and without disrupting a member experience that millions of people depend on. We did it in three months.
Turning Fragmented Sites Into Dealer Infrastructure: A Governed Content Platform for CarGurus
CarGurus’ dealer-facing digital presence had grown into a fragmented collection of disconnected properties — and dealer fragmentation isn’t a marketing problem when dealer subscriptions are the revenue model. It’s a retention problem on the business’s primary revenue stream. We diagnosed an operating-model problem that manifested through websites, and built the infrastructure to protect and grow the dealer relationship at the root.
Bringing Global Offices Together: An Intranet for a Private Equity Firm
A premier global private equity firm needed employee infrastructure that could connect hundreds of professionals across offices, transmit culture across geographies, and integrate with the firm’s investment portfolio work — all hosted on the firm’s own network for security. We built it.
Guiding Volunteers From Curiosity to Citizen Science: An Expedition Booking Platform for Earthwatch
Earthwatch places volunteers on field research expeditions alongside working scientists. The expedition is the heart of it, but every volunteer reaches the field through a long journey online first.
Motivating Farmers to Stay With a Harder Method: An Online Learning Platform for Seraphic Group
Regenerative farming reverses soil damage and costs more in the short term than the chemical-heavy alternative. Atlus∗U had to teach it, and then keep people doing it after the first hard season.
Publishing an Exhibition Without Printing It: A Digital Publishing Platform for the RISD Museum
The RISD Museum publishes a catalog for every exhibition, and the cost of printing them had outgrown the return. Ziggurat is the authoring platform that replaced the press, and it scales from a publication of four objects to one of four hundred.
Reaching the Right Protocol Mid-Shift: An Intranet Redesign for Southcoast Health
A clinician looking for a policy, an app or a protocol is looking during a shift. Fourteen templates were researched and designed around that, and the intranet replatformed onto ServiceNow underneath them.
Showing 91,000 Veterinarians What Membership Buys: A Member Platform for the American Veterinary Medical Association
AVMA has been the authoritative voice of American veterinary medicine since 1863, and its 91,000 members renewed regularly while rarely using the site as the resource it was built to be. We rebuilt the platform so the value of membership is visible on it.
Opening a Collection to the World: A Digital Platform for the RISD Museum
The RISD Museum decided to put its entire collection online — all 100,000 objects, with Creative Commons licensing that lets visitors download and repurpose images of public-domain works. We built the platform that makes that decision real — and that expands who the institution reaches from visitors to the whole world of people who will never make the trip.
Opening Billboards to Buyers Who Have Never Used an Agency: A Self-Service Platform for Outfront Media
Outfront Media is one of the country’s three largest out-of-home advertising companies — billboards, transit ads, place-based digital screens. Their growth depended on opening a market most of their potential customers didn’t know existed: small businesses who’d never bought a billboard in their lives. We helped build the platform that lets them buy.
Publishing Straight From the System of Record: A Product Website for Precision Digital
ExDirect sells explosion-proof instrument enclosures into industrial process plants, and almost everything about that business already lived in Salesforce. We made the website read straight from it, with no second system to reconcile.
Supporting Artists and Designers From Application to Mid-Career: A Career Platform for the RISD Career Center
The RISD Career Center serves prospective students, current ones, graduates and working artists years out — in perpetuity, by its own description. One platform had to be legible to all of them without reading as generic to any.
Training the Educators Military Families Depend On: A Learning Platform for Ohio State University
The Virtual Lab School trains military educators delivering early childhood programs on installations worldwide, on a curriculum built by Ohio State with the Department of Defense.
Freeing a Small Staff to Run a Complex Schedule: A Platform Rebuild for the Coolidge Corner Theatre
An independent cinema runs a film schedule with more moving parts than most retailers, on a staff that would not fill a retailer’s back office. The rebuild put ticketing, scheduling and membership behind one Art Deco front door.
Getting a New Message to Market in Four Weeks: A Phased Repositioning for J.D. Power
J.D. Power was being marketed for sale, and the market read it as a car company. The site had to show a multi-industry intelligence business — without touching the global platform underneath it, and without waiting for the rebuild to finish.
Powering 200 Affiliates Through One Olympics: Coverage Infrastructure for NBC Sports
NBC Sports needed to coordinate Olympic coverage across more than 200 local affiliate stations during a media event with no margin for editorial drift. We built the platform that lets the network operate as one editorial entity — and lets NBC keep its standards intact while it scales.
Opening Two Doors to One Catalog: A Global Storefront for Leica Geosystems
Leica’s customers arrive in two states of mind — exploring or buying — and the buying runs to $80,000 laser scanners in an ordinary cart. We built two different sites for them, on one architecture, across multiple countries and six languages.
