Education Has Enterprise-Scale Challenges
Universities and education organizations face many of the same pressures as complex businesses: fierce competition, competing departmental agendas, fragmented digital ecosystems, rapidly changing technology and audiences with very different needs.
Pare & Co brings deep expertise in solving these problems across universities, online learning platforms and education companies. From modernizing content architecture to putting AI to work responsibly, Pare has the experience institutions need.
How We Work
Education digital has to serve an unusually broad mix of people and purposes. Prospective students are making life-changing decisions. Current students need information and support. Faculty and staff need systems they can actually manage. Learners may be engaging for a semester, a degree or throughout their careers.
We start by understanding those different needs and the institutional realities behind them. Enrollment goals, content operations, accessibility, technology constraints, budgets and emerging AI tools all shape the solution. The goal isn’t simply to modernize the digital experience. It’s to make the entire ecosystem work better for the people who use it and the teams responsible for it.
What We Bring
Education organizations need digital partners who understand both the experiences they need to create and the operational realities behind them. Pare brings experience solving problems across the education ecosystem.
Content architecture at scale
Build structures that can support thousands of courses, programs and pages without requiring equivalent growth in editorial or engineering resources.
Responsible AI
Create AI experiences that support students and learners while maintaining appropriate boundaries around what the technology should and shouldn’t do.
Enrollment and recruitment
Design around prospective students and helping institutions turn their websites into more effective recruitment platforms.
Multisite ecosystems
Consolidate fragmented websites and technologies into platforms that are easier to govern, update and expand.
Learning and engagement
Create experiences designed to sustain participation, support achievement and encourage behavior change.
Operational efficiency
Give faculty, staff, marketing and content teams systems they can manage without depending on developers for everyday work.
Access and opportunity
Creating digital tools that connect learners with information, careers and possibilities they may not otherwise encounter.
Complex audiences
Design for prospective and current students, learners, faculty, staff, alumni and other audiences without forcing them into the same experience.
Our Work in Education & Learning
Converting Prospective Students Before They Visit: A Website for Keene State College
Scaling Content Operations for a Global Learning Platform: A Content Architecture for edX
Finding the Bigger Project Inside a Deadline: A Digital Strategy for the University of Colorado
Freeing a University Portfolio From Site-by-Site Budgets: A Multisite Platform for Tufts University
Drawing Out a Student’s Own Words: An AI College Counselor for Ontos Admissions Insight
Oomph and Adapt USA are now Pare & Co
Christopher Murray· September 1, 2026Most AI Agents Stop Reading Your Content Before They Finish the First Section
Doug Sisko· July 8, 2026Your Brand Is Probably Invisible to AI Search. SEO Week 2026 Explained Why.
Jared Starkey· June 29, 2026Outcomes for Education & Learning Organizations
The outcome depends on the organization and the challenge. For education organizations, that can mean competing more effectively for students, creating experiences that keep learners engaged, or using AI and automation to rethink how work gets done.
Engagement
Create digital experiences that help students and learners find what they need, stay engaged and build a stronger relationship with the institution or learning experience.
Growth
Turn digital properties into stronger recruitment and enrollment tools, helping prospective students move from exploration to application.
Intelligence
Put AI and automation to work responsibly, improving experiences for students and learners while making content operations and institutional workflows more efficient.
Trust
Give students, families, faculty and staff confidence in the institution through accessible, accurate and reliable digital experiences.
The Platforms & Partners Behind the Work
Acquia
Algolia
Drupal
OpenAI
Pantheon
Profound
Industry leadership
Matthew O’Bryant
Matthew O’Bryant’s specialty is federation-scale platforms: the ones serving departments that each believe they are the primary audience, under one system no one owns alone.