What We’re Doing — And What It’s Leading To
There’s always something new taking shape at Pare & Co. New capabilities and partnerships are expanding what we can do for our clients, while new ideas are changing how we approach the work. Along the way, that work is earning recognition from our clients, partners and the industry.
- AnnouncementSep 1, 2026
Oomph and Adapt USA are now Pare & Co
Two firms, one name. A letter from founder and CEO Christopher Murray on why the name changed, and what stays exactly the same for clients of both firms.
- PartnershipAug 1, 2026
Pare joins the Drupal AI Initiative
The initiative is the Drupal community’s coordinated answer to AI: one product direction across what had been hundreds of separately built modules, split between AI inside the editorial interface and agents acting on Drupal from outside.
- AnnouncementJul 30, 2026
AI visibility without damaging search, in Search Engine Land
Search Engine Land asked five practitioners how to get cited by AI systems without damaging search performance. We argued the two are different outcomes and should be built for separately.
- ClientJul 29, 2026
nCino and 8am named to CNBC’s World’s Top Fintech Companies 2026
CNBC and Statista’s fourth annual ranking places both companies in enterprise fintech — a segment now sorted by scale, profitability and regulatory maturity.
- PartnershipJun 23, 2026
Contentful launches Palmata
Contentful’s new platform measures how AI answer engines describe a company, and what is shaping the description. It reached general availability on June 23, 2026.
- AwardJun 19, 2026
Bradley Hospital's site takes a DANDA Platinum
Platinum in the Website category of the DANDA Awards' fifth season, plus a Digital Health Award Gold — for the first standalone site the country's first children's mental health hospital has had.
- AwardMay 28, 2026
Bradley Hospital wins a NESHCo Lamplighter Silver
Silver in the Websites category at the 2026 Lamplighter Gala in Burlington, Vermont, for the nation’s first hospital dedicated to children’s mental health.
- PartnershipApr 28, 2026
Acquia launches Acquia AI and makes Source a command center
Acquia has pulled content management, asset management, governance and AI agents onto one surface built on Drupal CMS, and put a no-code agent builder inside it. Announced at Engage Denver on April 28, 2026.
- AwardDec 15, 2025
Two DANDA Silvers in the awards’ fourth season
Silver in the Website category for Brown University Health, and a second Silver for the Oncology Nursing Foundation — our third and fourth DANDA honors.
- AcquisitionDec 1, 2025
Oomph acquires Adapt USA
Adapt’s Contentful partnership and its enterprise tech and SaaS practice made the case. Co-founder Doug Sisko leads Pare’s Growth practice.
- AwardOct 1, 2025
No-Spin Evidence Review wins a Davey Silver
Silver in Social Responsibility, for a Coalition for Evidence-Based Policy project built on a premise most policy publishing quietly abandons.
- AwardSep 1, 2025
The Gardner Museum site wins a w3 Silver
Silver in General Websites — Cultural Institutions, for a redesign that started from an unflattering finding: the museum’s own staff were googling their own website.
- AnnouncementAug 15, 2025
Rosetta Live Site Translation, contributed to Drupal
A module that puts live site translation on a backend you host, released to Drupal.org in 2025 and maintained by Oomph engineers.
- AwardJun 20, 2025
The Oncology Nursing Society’s platform wins DANDA Gold
Gold in the Digital Media category of the DANDA Awards, for a platform that unified three websites into one place for more than 35,000 oncology nursing members.
- AwardJun 9, 2025
The Oncology Nursing Society’s platform takes a Digital Health Award
Silver for Web-based Digital Health, in the same season the platform took DANDA Gold — for putting three oncology nursing websites behind one search.
- PartnershipApr 22, 2025
Adapt USA reaches Contentful Gold Partner
Contentful’s Gold tier recognizes product knowledge, technical proficiency and delivery record. Adapt announced it in April 2025, eight months before Adapt USA joined Pare & Co.
- AwardMar 21, 2025
Finalist for Best Agency Culture at the Global Agency Awards
Shortlisted in March 2025, cited for a remote-first culture and membership of 1% for the Planet.
- ClientMar 4, 2025
Visit California brings AI trip planning to its road trips hub with Mindtrip
Seventy-four curated road trips became a planner that builds a custom itinerary from any of them, in nine languages — embedded in the state’s own site rather than bolted onto it.
- PartnershipFeb 3, 2025
Oomph is a Gold-level Drupal Certified Partner
The Drupal Association has raised the firm from Silver to Gold, the tier it reserves for agencies contributing at least 1,000 credits a year back to the project.
- AnnouncementDec 30, 2024
Investigative UX at NEDCamp 2024
GovWebworks’ write-up of the camp highlighted J. Hogue’s session on researching what users actually did after launch.
- AwardDec 16, 2024
Go Ask Alice! takes three awards for its redesign
A DANDA Gold, a Silver Digital Health Award and a GDUSA Health+Wellness Design Award — for the resource students reach for when the question is one they will not ask anyone they know.
- AnnouncementNov 11, 2024
Eleven years as NEDCamp’s platinum sponsor
New England Drupal Camp is volunteer-run and free to attend. We have backed it at platinum level since it started, and help organize it.
- AnnouncementSep 18, 2024
Oomph leads the Contact Form track for Drupal CMS
The Drupal CMS initiative aims to lower the barrier to entry for people adopting Drupal for the first time. J. Hogue leads the track responsible for one of the first things any new site needs.
- AwardSep 1, 2024
Two American Digital Design Awards from Graphic Design USA
Graphic Design USA has recognized two projects in its 2024 Digital Design Awards: the Mass Legal Help redesign and The Lab Manual, built for The Policy Lab at Brown University.
- AnnouncementAug 22, 2024
United Way names Oomph an Equity Challenge Organizational Champion
Recognition from United Way of Rhode Island for participation in its 2024 Equity Challenge, a 21-day program on race, equity and inclusion.
- AnnouncementJul 20, 2024
A first core contribution at DrupalCon Portland
Julie Elman wrote up making her first contribution to Drupal core, in TheDropTimes.
- AnnouncementJun 11, 2024
Nick Pizzo becomes a Contentful Certified Professional
Adapt USA announced the credential in June 2024, ten months before the agency reached Contentful’s Gold tier. Nick is now a Technical Lead at Pare & Co.
- AnnouncementApr 12, 2024
Quick Exit Button, contributed to Drupal
A module that lets a visitor leave a page in one press and clear it from their browser history, released to Drupal.org in April 2024.
- AnnouncementApr 3, 2024
Ibotta joins Adapt USA
The performance marketing platform has returned $1.6 billion to shoppers. The engagement became Contentful architecture support through its replatform.
- AnnouncementMar 21, 2024
RepTrak joins Adapt USA
The reputation data company behind the Global RepTrak 100 engaged Adapt USA — work that became the Contentful rebuild of its highest-converting page.
- AwardNov 15, 2023
IHME’s platform wins a Digital Health Award
Bronze in Web-based Digital Health Website, Educational Institution division — for the platform behind the health data that shapes global policy.
- AnnouncementOct 12, 2023
LinkSquares moves to Contentful with Adapt USA
The AI contract analytics company chose Contentful for its content platform, with Adapt USA — now part of Pare & Co — running the migration.
- AwardOct 1, 2023
Three Davey Silvers for the National Environmental Education Foundation
Silver in Education, Silver in Non-Profit and Silver for Website Redesign — three awards for one rebuild of NEEF’s platform.
- AnnouncementAug 4, 2023
A custom EHR for Fathers’ Uplift
The country’s first mental health and substance abuse treatment facility built for fathers needed a record system that fitted its model of care rather than one it had to work around.
- AnnouncementJul 12, 2023
Velan Studios joins Adapt USA as a digital consulting client
The studio behind Mario Kart Live: Home Circuit and Knockout City brought in Adapt USA on site performance, how the work is shown, and the plan for the year ahead.
- AwardJul 10, 2023
Lifespan’s intranet is one of the ten best in the world
Nielsen Norman Group has named the Lifespan intranet to its 2023 Intranet Design Annual — ten winners chosen worldwide, after eighteen months of research, design and build.
- AnnouncementJun 26, 2023
Shared Field Display Settings, contributed to Drupal
A module that stops the same field being configured differently in twenty places, released to Drupal.org in June 2023.
- AwardMay 15, 2023
Suicide Prevention Now wins a Digital Health Award
Silver in Web-based Digital Health Microsite, for a campaign platform built for the American Foundation for Suicide Prevention.
- PartnershipDec 4, 2022
Oomph is now an Acquia Certified Drupal Cloud Practice
Acquia’s practice certification requires a bench of certified developers, delivery history on Acquia’s Drupal Cloud products and a review by Acquia’s partner specialists.
- AnnouncementNov 19, 2022
Matt Obert credits his Oomph years for his Drupal contributions
In a TheDropTimes interview, the former engineer traces his Drupal API work back to a 2017–2019 stint at Oomph.
- AwardNov 1, 2022
Suicide Prevention Now is named a Best Of Year by Graphic Design USA
An American Graphic Design Award in the Designing For Good category, for a campaign platform built for the American Foundation for Suicide Prevention.
- AwardNov 1, 2022
Two W3 Silvers for Providence Equity
Silver in Financial Services and Silver for Website Redesign, for a global private equity firm’s platform.
- AwardOct 4, 2022
Rhode Island’s digital platform wins an Acquia Engage Award
Winner in Doers — Leader of the Pack, Public Sector, for the platform that puts roughly a hundred state agencies on one voice and one standard.
- AwardSep 16, 2022
Rhode Island’s content platform wins a Government Experience Award
Recognized in State Government Experience by the Center for Digital Government, weeks before the same platform took an Acquia Engage Award.
- AnnouncementMay 16, 2022
Layout Section Fields, contributed to Drupal
A module that lets site builders attach fields to Layout Builder sections, released to Drupal.org in May 2022.
- AwardFeb 28, 2022
One Percent for America wins two Anthem Golds
Gold in Innovation and Gold in Service, both in Human & Civil Rights, at the inaugural Anthem Awards — for a lending platform built for people other lenders have already failed.
- AwardApr 20, 2021
RISD’s online graduate exhibition is a Webby nominee
Nominated in Architecture, Art & Design — the second Webby nomination in two years for the RISD Museum publications platform.
- AwardOct 1, 2020
Earthwatch wins a Davey Silver
Silver in the Science category, for a citizen science organization whose website has to convert curiosity into people who actually board a plane and do fieldwork.
- AnnouncementSep 18, 2020
Six weeks to move 700 student exhibitions online
When COVID-19 closed the campus, RISD’s Ziggurat platform was adapted so more than 700 graduating students could still exhibit. The work became a Drupal.org case study and a 2020 Webby nominee.
- AwardSep 1, 2020
RISD’s online exhibitions take a Summit Silver
Silver in Education, for the publications platform that put two student shows online six weeks after the concepts were approved.
- AnnouncementJul 31, 2020
Oomph is named a Best Place to Work in Rhode Island
Providence Business News has named us to its 2020 Best Places to Work list in the small employer category, on the strength of anonymous employee surveys.
- AwardJun 1, 2020
Two Communicator Awards for Leica Geosystems
Excellence in Shopping and Distinction in Construction, a year after the same commerce platform took a Davey Silver.
- AwardMay 1, 2020
AVMA’s member experience wins two Communicator Awards
Distinction in Associations and Distinction for Visual Appeal, for a platform that has to show 91,000 veterinarians what their membership is actually worth.
- AwardApr 21, 2020
RAID the Icebox Now is a Webby nominee
Nominated in General Websites — Art, for the digital publication of a RISD Museum exhibition series that let artists loose in the collection store.
- AwardApr 2, 2020
The RISD Museum site takes an Awwwards Honorable Mention
Awwwards recognized the museum’s platform in April 2020, crediting Oomph as creative agency.
- AwardDec 11, 2019
Outfront Media takes a dotCOMM Platinum
Platinum for Business to Business Website, announced alongside the platform’s Davey Silver — for a site selling billboards to buyers who have never bought one.
- AwardNov 1, 2019
Taylor Box wins a W3 Silver
Silver in Manufacturing, for a Rhode Island box maker whose craft is a century old and whose buyers judge it entirely through photographs.
- AwardOct 15, 2019
The RISD Museum site wins nine awards
A Webby nomination, a Summit Gold, two W3 Silvers, two Davey Silvers, a WebAward and two Communicator honors — for a museum platform whose code was published for anyone to use.
- AwardOct 1, 2019
Leica Geosystems takes a Davey Silver
Silver in the Construction websites category, for a commerce platform serving buyers who arrive either to learn or to buy, and almost never both.
- AwardOct 1, 2019
Outfront Media takes a Davey Silver
Silver in Professional Services, for a platform selling billboards to buyers who have never bought one and do not know how the medium is priced.
- AnnouncementAug 6, 2019
Oomph makes Clutch’s top creative and design list
The ratings firm has named Oomph to its list of top creative and design companies, one of two Rhode Island firms recognized.
- AnnouncementJul 1, 2019
Multi-site versus Domain, from the Leica Geosystems migration
John Picozzi at Drupal GovCon on moving a Drupal 7 multisite to Domain on Drupal 8 — the architecture question behind the Leica Geosystems commerce platform.
- AnnouncementJun 1, 2019
Three speaking slots at Design4Drupal Boston
Kathleen Beck on component-driven Drupal 8 themes in 2018 and Layout Builder in 2019; John Picozzi on the same program.
- AnnouncementApr 10, 2019
Configuration management, true life stories
John Picozzi at DrupalCon Seattle 2019, with Nathan Dentzau, on what configuration management does once real projects meet it.
- AnnouncementJan 1, 2019
Acquia publishes the RISD Museum replatform
Acquia’s customer story credits the redesign and move to open source, noting WCAG 2.0 accessibility, higher page views and a lower bounce rate.
- AnnouncementOct 1, 2018
Oomph Paragraphs, contributed to Drupal
A contributed module extending Drupal’s Paragraphs, released as open source and discussed on Talking Drupal in October 2018.
- AwardJun 1, 2017
Listed among the best Providence web design agencies
10 Best Design’s June 2017 ranking of Providence firms, citing work for Leica Geosystems and the Center for Creative Leadership.
- AnnouncementApr 27, 2017
On stage at DrupalCon Baltimore with Blue Cross Blue Shield
A joint session with the client on BCBS.com — how a corporate site with content owners spread across the organization was built content-first, on a component system rather than on templates.
- AnnouncementApr 20, 2017
Pushing the design limits with Paragraphs
J. Hogue on Talking Drupal #142, a week before DrupalCon Baltimore — the Blue Cross Blue Shield build, the Paragraphs module, and where atomic design meets a component system real editors have to use.
- AnnouncementSep 25, 2015
Sponsoring the first WordCamp Rhode Island
The inaugural WordCamp in the firm’s home state, September 2015.
- AnnouncementAug 29, 2014
On the bill at a WordPress.com VIP event
Named as a fellow presenter in the published transcript of Code for the People’s talk on running thirty sites from one multisite theme.
- AnnouncementAug 1, 2014
Four years sponsoring WordCamp Boston
Silver in 2011, then platinum through 2012, 2013 and 2014 — and the after-party at Firebrand Saints.
- AnnouncementMay 25, 2014
Ally™, a retained support program for WordPress and Drupal
A four-tier maintenance and support offer for platforms already in production, starting at $500 a month — the ancestor of what we now call Managed Services.
- AwardApr 20, 2014
The CatholicTV redesign is a MITX What’s Next Awards finalist
Named a 2014 finalist in the Nonprofit & Government category for a responsive Drupal rebuild of CatholicTV.com.
- AwardApr 18, 2014
Ranked
Among 70 Massachusetts honorees on the 2014 fastest-growing private companies list, ranked on revenue growth from 2010 to 2013.
- AnnouncementMar 19, 2014
Defining new urban media with WordPress, in New York
Dave McKinley gave a flash talk at the Big Media & Enterprise WordPress Meetup on the Interactive One build.
- AnnouncementApr 3, 2013
BlackAmericaWeb in the WordPress VIP responsive showcase
Automattic’s showcase of responsive WordPress.com VIP builds credited Oomph with BlackAmericaWeb.com, the Reach Media property built around Tom Joyner’s audience.
- PartnershipAug 2, 2012
Named a WordPress.com VIP Featured Partner
Automattic named Oomph one of nine interactive agencies in the WordPress.com VIP Featured Partner Program, alongside 10up, Alley Interactive and Human Made.