Because Membership Value Must Be Intuitive
Associations create value in many ways: professional resources, continuing education, advocacy, and community. Members experience much of that value through digital channels. If resources are difficult to find, communities become disconnected or benefits go unused, the value of membership is harder to see.
Pare & Co helps associations create digital member experiences that make membership more valuable, keep members engaged and give them reasons to renew. Our experience spans professional associations, membership organizations and credentialing bodies, where the digital platform has to strengthen a relationship that can last for decades.
How We Work
Association members rarely join for one reason. They may come for professional development, trusted information, advocacy, credentials, peer connections or access to expertise. What they need from the organization also changes over the course of their careers.
We approach the digital experience as the place where those different sources of value come together. That means understanding what members need, making resources easier to find and use, and connecting systems and content that may have evolved separately over years. The goal is a digital experience that becomes more useful as the member relationship grows.
What We Bring
Associations often have tremendous value distributed across years of content, programs, systems and member communities. Pare brings experience turning those individual pieces into a digital experience that makes the value of membership easier to find, use and appreciate.
Member value
Make benefits, resources and opportunities visible so members understand and use what their membership provides.
Community
Create digital spaces that support peer networks, professional relationships and knowledge sharing.
Content and resource discovery
Help members find trusted information quickly, including in professional settings where time matters.
Platform consolidation
Bring fragmented websites, content and resources together so members have fewer places to search.
AMS integration
Integrate association management systems such as Aptify so renewal, registration and certification feel like part of the website.
Continuing education
Make professional learning and educational resources easier to discover and access.
Authority and trust
Create digital experiences that reflect the association’s role as a credible, authoritative resource for its profession or industry.
Complex member audiences
Design for members at different career stages, specialties and levels of involvement without treating them as a single audience.
Operational efficiency
Give association teams systems they can manage effectively as content, programs and member needs evolve.
Our Work with Associations
Showing 91,000 Veterinarians What Membership Buys: A Member Platform for the American Veterinary Medical Association
Sustaining Fifty-Four Peer Networks: A Member Platform for the Association of Independent Colleges of Art + Design
Accelerating the Answer at the Point of Care: A Unified Clinical Platform for the Oncology Nursing Society
Oomph and Adapt USA are now Pare & Co
Christopher Murray· September 1, 2026Most AI Agents Stop Reading Your Content Before They Finish the First Section
Doug Sisko· July 8, 2026Your Brand Is Probably Invisible to AI Search. SEO Week 2026 Explained Why.
Jared Starkey· June 29, 2026Outcomes for Associations
For associations, Engagement often leads. Members need to see and use the value the organization provides throughout the year, while Trust reinforces its role as an authoritative resource. Growth comes from strengthening those relationships so members have reasons to stay, renew and participate more deeply.
Engagement
Make benefits, resources, education and community easier to discover and use, creating more opportunities for members to engage throughout the year.
Trust
Deliver accurate, accessible and authoritative digital experiences that reinforce the association’s role as a trusted resource for its profession or community.
Growth
Strengthen the member experience in ways that support retention, renewal and deeper participation while making the value of membership more visible to prospective members.
Intelligence
Use data and AI to help members find more value in the association’s content and resources while making internal teams more efficient.
The Platforms & Partners Behind the Work
Algolia
Aptify
Contentful
Drupal
Pantheon
Salesforce
Industry leadership
Jack Hartman
Jack Hartman’s specialty is audience experience at institutional scale. He has led member platforms where renewal is the engagement number.