Designed for the People and Agents Who Use It
Good experience design starts well before the first wireframe is created. It begins with understanding who you’re designing for, what they need, how they make decisions and what gets in their way.
Pare & Co provides experience design for travel, culture and tourism, public sector, education, associations and other organizations serving complex and diverse audiences. We bring research, content, interaction, visual design and accessibility together to create digital experiences that work for the people and agents who use them, and the organizations that manage them.
Start With People, Not Screens
The best-looking experience won’t succeed if people can’t find what they need or accomplish what they came to do. We use research, interviews and real-world behavior to understand how people actually interact with a digital experience before making decisions about how it should work.
That understanding shapes everything that follows: how information is organized, how people move through the experience, how content is structured and how the interface behaves.
| What We Need to Understand | What We Examine |
|---|---|
| Who are we designing for? | Audiences, needs and expectations |
| How do they make decisions? | Journeys, interviews and behavioral research |
| Where do they struggle? | Usability issues, session recordings and user signals such as rage clicks |
| What do they need to accomplish? | Tasks and actions, and the content and data they depend on |
| How will we know it works? | Usability testing and real-world behavior |
One Experience. Many Disciplines
Experience design isn’t just visual design. Research, content, structure, interaction, accessibility and the systems behind them all shape what someone experiences. Pare brings those disciplines together so they work as one experience rather than a collection of separate decisions.
UX research and journey mapping
Audience needs, decision-making, interviews, session recordings and behavioral signals such as rage clicks.
Content strategy and information architecture
How content, stories, data and actions are organized around what people need.
UI and visual design
Interfaces and flexible visual systems that express the brand consistently across digital experiences, including multi-brand environments.
Design systems and pattern libraries
Reusable components and scalable design languages in Figma and Storybook that create consistency across pages, products and teams.
Content models and editing experiences
Content structures and CMS interfaces designed to make publishing and managing content easier for the people doing the work.
Prototyping and usability testing
Testing concepts, interactions and experiences with users before committing to the build.
Accessibility and inclusive design
WCAG 2.2 AA, ADA Title II, Section 504 and European Accessibility Act readiness, with accessibility addressed through the design system rather than fixed page by page.
Agent experience
Design experiences for the agentic web, including semantic structure, labeled interfaces and content organized around meaning, for the growing share of visits made on a person’s behalf.
Safety-critical experiences
Designing for patients, legal aid users, benefits applicants and others in high-stakes situations, including features such as quick-exit functionality.
Employee and learning experiences
Intranets, staff-facing digital experiences and learning and training platforms.
Continuous experience improvement
Using analytics, usability findings and real-world behavior to improve the experience after launch.
Contentful Implementation
Contentful migration, content modeling, space architecture and governance with Next.js front ends.
Experience Design in Action
Guiding Volunteers From Curiosity to Citizen Science: An Expedition Booking Platform for Earthwatch
Making a Complex Healthcare Ecosystem Feel Simple: A Wellness Rewards Platform for a National Health Plan
Establishing the Nation’s Pediatric Mental Health Leader Online: A Digital Front Door for Bradley Hospital
Inspiring a Traveler in Two Minutes: A Personalization Quiz for Visit California
Drawing Out a Student’s Own Words: An AI College Counselor for Ontos Admissions Insight
Oomph and Adapt USA are now Pare & Co
Christopher Murray· September 1, 2026Your Brand Is Probably Invisible to AI Search. SEO Week 2026 Explained Why.
Jared Starkey· June 29, 2026Digital Front Door, Meet Digital Back Office: The Multi-Brand CMS Challenge in Integrated Healthcare
Matthew O’Bryant· June 12, 2026Agent-Ready from the Start
AI agents increasingly act on behalf of users, finding information, comparing options and completing tasks. Pare designs digital experiences for the agentic web, so agents can understand and navigate them, with clear semantic structure, labeled interfaces and content organized around meaning. The same practices that make an experience accessible to people and assistive technology also make it accessible to agents.
How Experience Design Advances Key Business Outcomes
Experience Design primarily drives Engagement. When people can find what they need, understand what they’re seeing and accomplish what they came to do, they’re more likely to engage and return.
It also plays a significant role in Trust. Accessible, consistent and usable experiences give people confidence in the organizations behind them, particularly when the information or task at hand carries real consequences.