AI With a Job to Do
AI isn’t the answer to every problem. We apply it where it can make a digital product smarter, take work off a team’s plate or make something possible that wasn’t before.
Pare & Co provides applied AI services for enterprise technology, healthcare, education and other organizations looking to put AI to practical use. We help determine where AI can create real value, prepare the systems and data it depends on, and build it into products and workflows with the testing and guardrails it requires.
Start with the Problem, Not the AI
The question should never be: Where can we apply AI? It’s where AI can improve an experience, remove repetitive work or give people capabilities they didn’t have before.
This approach requires understanding the problem first, then determining what AI should do, what data it needs, where human judgment belongs and how its output will be tested before anyone relies on it.
| What Do We Need to Determine? | We Examine |
|---|---|
| Where can AI create value? | User needs, workflows and business goals |
| Is the organization ready? | Data, systems, processes and AI readiness |
| What should AI do? | Tasks, agents, search, recommendations and automation |
| How do people stay involved? | Human review, judgment and oversight |
| How will we know it works? | Testing, accuracy and guardrails |
AI Inside Your Product and Your Organization
Applied AI can change what a digital product does and how the organization behind it operates. Pare works across both, applying AI to specific problems rather than adding it for its own sake.
AI readiness assessments
Evaluating the data, systems, workflows and organizational requirements that need to be in place before AI can deliver value.
AI-centric applications and products
Building digital products and experiences designed around AI capabilities.
AI-powered experiences
Summaries, recommendations and conversational access that help people find and understand information.
Agent design and development
Agents designed to perform specific jobs within real organizational workflows.
Workflow automation
Automating reports, alerts, checks and other repeatable work.
AI-assisted content operations
Classification, tagging and drafting tools built into CMS and editorial workflows.
Data readiness for AI
Preparing, cleaning and structuring the data AI systems need to produce useful results.
AI search and relevance
Search tagging, metadata, relevance tuning and intelligent discovery, including Algolia.
Answer Engine Optimization and GEO
Structuring content so AI systems can understand, cite and use it when generating answers.
Content for AI agents
Creating and structuring information for consumption by agents as well as people.
AI translation
Applying AI to multilingual content and experiences.
Personalization and recommendations
Using AI to tailor information and experiences to individual needs and context.
Testing and guardrails
Establishing how AI output is tested, reviewed and monitored before people or systems rely on it.
Applied AI in Action
Planning a Trip Without Leaving the Site: An AI Trip Planner for Visit California
Turning Financial Reporting Into a Slack Conversation: An AI Finance Agent for Pare & Co
Putting Nine Research Specialists Behind One Question: A Multi-Agent AI System for Pare & Co
Reaching Visitors Who Do Not Read English: An AI Translation Implementation for Visit Santa Cruz County
Drawing Out a Student’s Own Words: An AI College Counselor for Ontos Admissions Insight
Oomph and Adapt USA are now Pare & Co
Christopher Murray· September 1, 2026Pare joins the Drupal AI Initiative
You Can’t Proofread a Prompt
Christopher Murray· July 26, 2026We Use What We Build
We are an organization that believes in the transformative power of AI, and we’ve rebuilt our own operating model around it. Agents now handle many aspects of production work so that our people can fully concentrate on strategy, communication, creative problem-solving, client collaboration and judgment.
Our experience informs the AI systems we build for clients. We understand where agents can take on meaningful work, where people need to remain involved and what it takes to integrate AI into an actual workflow rather than leave it sitting in a pilot.
How AI Advances Key Business Outcomes
Applied AI primarily drives Intelligence, making digital products smarter and helping organizations operate in ways that weren’t possible before.
It can also contribute to Growth. Greater visibility in AI-generated answers, smarter search and recommendation, personalization and agents that remove barriers can all help people find what they need and act on it more easily.
The Platforms & Partners Behind the Work
Anthropic
n8n
OpenAI
PromptLayer
Capability leadership
Christopher Murray
Founder & CEOChris Murray was an early advocate for content management systems, open source and SaaS, each before it was the obvious choice. He now applies the same judgment to AI: what it is worth building, and what it is not.