What We’re Learning From Doing the Work
Our work gives us a close-up view of how AI, technology and digital expectations are changing, and what those changes mean for the organizations we serve. Here, Pare & Co’s people share what they’re seeing, learning and thinking about as they solve these problems every day.
You Can’t Proofread a Prompt
Publishing a page is deterministic: what you approve is what every reader gets. A prompt is an instruction to a system whose output varies by design. Most of what makes prompt governance hard follows from that one difference.
NESHCo 2026: What Healthcare Communicators Are Actually Talking About
Pare & Co attended NESHCo 2026 and walked away with a Silver Lamplighter Award and a clearer picture of what’s on healthcare communicators’ minds: resource pressure, AI’s impact on content strategy, and the power of local media. Here’s what we took away.
Most AI Agents Stop Reading Your Content Before They Finish the First Section
AI agents don’t read your content top to bottom. They pull individual passages inside strict token limits. Learn how token-aware content architecture improves your visibility in AI-generated responses and citations.
Your Brand Is Probably Invisible to AI Search. SEO Week 2026 Explained Why.
AI systems like ChatGPT, Perplexity, and Google’s AI Overviews filter out most content before a model ever reads it. Here’s what SEO Week 2026 revealed about closing the GEO gap.
Digital Front Door, Meet Digital Back Office: The Multi-Brand CMS Challenge in Integrated Healthcare
Health systems grown through acquisition are investing heavily in unified digital front doors – the patient-facing layer of scheduling, intake, navigation, and engagement. But most of these initiatives stall because the front door…
Salesforce + Contentful: From Website Content to AI Agent Context
Salesforce bought the context layer AI agents reason from. Here’s what the Contentful acquisition means for governed content, Agentforce, and the organizations that can’t afford a wrong answer.
WCAG Mandate Is Extended a Year: What This Means for You and Your Company
The DOJ extended the ADA Title II WCAG 2.1 compliance deadline to April 2027, but the legal obligation hasn’t changed. Learn what the new deadlines mean for your organization and where to focus remediation efforts now.
Answer Engine Optimization: What Healthcare Communicators Need to Know
AI-powered search is changing how patients find health information online. Learn how healthcare organizations can structure content for AEO to show up in AI answers and reach patients before the first visit.
GDPR and Universities: Why Most Campuses Are Still Getting This Wrong
Most universities are still falling short on GDPR compliance, from consent gaps and vendor contracts to breach reporting. Learn what the regulation actually requires and what good data governance looks like in higher education.
The Governance Monster No One Identifies When Organizations Move to Structured Content Distribution
Structured content migrations stall because of governance, not technology. Learn the three failures that derail CaaS implementations and what actually works.
The ADA Title II extension isn’t a reprieve. It’s a countdown reset.
The DOJ extended ADA Title II web accessibility deadlines, and HHS has now matched it for Section 504. The dates moved; the obligations didn’t. Here’s what to do with the time.
Content Won the Web. Context Wins the Agents.
AI agents are only as good as the content behind them. Here’s how structured content, governance, and CMS architecture determine whether your agents deliver accurate, trustworthy results - and the five steps to get there.
SEO vs. GEO Is a False Choice. Here’s What Actually Matters.
Most organizations treat SEO and GEO as separate strategies. The real question is whether your content is built for citation across both channels.
What Is Citation-Ready Content Architecture? A Framework for the Age of AI Search
Citation-Ready Content Architecture is a framework for building content that ranks in search and gets cited by AI answer engines simultaneously.
Toss the ROT: How a ROT Analysis Can Kickstart Progress for Your Content
A ROT analysis helps organizations identify and eliminate redundant, obsolete, and trivial content before it harms UX, SEO, and credibility. Learn how Pare & Co approaches content audits and what comes next.
The Escalating Costs of California’s New Privacy Mandates
California’s updated CCPA and CPRA regulations bring higher fines, new deadlines, and active enforcement starting in 2025. Learn what’s changed, what’s coming by 2028, and whether your business is at risk.
Choosing the Right CMS for Healthcare Organizations
Healthcare CMS selection goes beyond technology—it shapes compliance, accessibility, and digital trust. Learn what healthcare organizations should prioritize when choosing a modern, scalable content platform.
The 2026 CCPA Website Compliance Checklist
Is your website CCPA-compliant in 2026? With penalties up to $7,988 per intentional violation, use this checklist to audit your homepage links, GPC signal detection, privacy notices, and more before it costs you.
The ADA Digital Accessibility Mandate: What Stakeholders Need to Know
The April 2027 ADA compliance deadline is approaching. Learn what WCAG 2.1 Level AA requires, who’s affected, and what risks your organization faces — including vendor liability, overlay widget pitfalls, and state-level penalties — before time runs out.
What You Need to Know About Contentful in 2026
Contentful has evolved from CMS alternative to enterprise content platform. Learn why organizations choose Contentful for composable architecture, AI readiness, and governance in 2026 — and what Salesforce’s acquisition means.
GDPR & CCPA: Why Privacy Compliance Matters for Your Website
Learn how GDPR and CCPA compliance affects your website. Discover why modern CMS platforms are essential for meeting privacy regulations and building user trust.
14 Answers to Common Questions about Generative Engine Optimization (GEO) in 2026
Get answers to 14 common questions about Generative Engine Optimization (GEO) in 2026. Learn how to optimize your content for AI tools like ChatGPT and Gemini.
Turning Online Users Into On-Site Visitors: Visit Page Best Practices for Museums
Learn how to design museum visit pages that convert online browsers into on-site visitors. Expert tips on content strategy, mobile UX, and accessibility.
Designing Accessible and Compelling Navigation for Museums & Cultural Organizations
Learn how to design accessible, user-friendly navigation for museum and cultural organization websites. Expert insights on dropdown menus, mobile optimization, and visitor-focused design that drives engagement and conversions.
How LLMs Index Your Site — and How Accessibility Improves Their Answers and Your GEO
In the face of a rapidly evolving SEO/GEO landscape, the fundamentals are strong. Good accessibility practices increase accuracy when LLMs crawl & index.
How DMOs Can Keep Travelers Engaged in 2025—Even as Demand Softens
With US inbound travel spending down $12.5B in 2025, DMOs need strategic digital platforms to survive. Learn 3 proven strategies to maintain traveler engagement and partner value during market downturns.
Accessibility for Busy Content Teams: The Powerful “Fix-It-Forward” Strategy
Learn how busy content teams can implement website accessibility without overwhelming resources. Discover the “fix-it-forward” strategy that delivers measurable business impact through strategic, sustainable improvements to user experience and compliance.
Why a Technical Audit is a Smart Investment
Discover why technical audits are smart investments for digital platforms. Get strategic insights, identify opportunities, and make informed decisions.
Navigating Your Drupal Solr Migration: From Acquia Search to SearchStax
If your Drupal site relies on Acquia Search built on Solr, you’re likely facing a migration from Acquia Search to SearchStax. We’ve guided numerous organizations through this transition and want to share our proven approach to help you…
Everything You Should Know About Optimizing for GEO in 2026
Complete Generative Engine Optimization (GEO) guide 2026: Learn how to get your content cited in ChatGPT, Gemini & Perplexity AI search results. Includes schema markup, E-E-A-T strategies & performance tracking tips.
Drupal Canvas: A New Era for Site Building
A new initiative in Drupal promises to radically streamline and simplify how we build and design flexible landing pages with independence
Turning Challenges into Opportunities: How Our Innovation Lab Drives Client Value
When our team gathered virtually on Friday, March 14th, for our latest company-wide Innovation Lab, we weren’t just looking to tinker with new technologies — we were driven by a shared mission to tackle complex challenges head-on and…
Staying Curious and Being Human in the AI Age
Volatility, uncertainty, complexity, and ambiguity describes our current times. Staying resilient and human means staying curious.
Five Questions about AI’s Impact on SEO and Their Evolving Answers
AI is changing the SEO landscape, but the fundamentals are still strong. We explore common questions and how to prepare for the future of SEO.
How does the European Accessibility Act affect your business?
The European Union has created its own version of the ADA (Americans with Disabilities Act). This law applies if your business sells products or services in Europe.
From Hack Days to Innovation Labs: Putting AI Models to the Test
Discover how Pare & Co is pushing the boundaries of AI innovation by testing and exploring the real-world applications of AI models. Learn about our journey in leveraging cutting-edge technology responsibly and effectively.
Translation Solutions: Which Approach Is Right for Your Site?
What do you do when website translation becomes a top priority? Here, we share the top 3 ways to translate your content — and the questions to ask first.
Pare leads the Contact Form Track as part of the influential Drupal CMS initiative
Drupal CMS aims to expand market share and simplify site creation by providing recipes for common needs and easy onboarding into complex features.
How we Use A.I.: Aligning our Responsibilities and Commitment with our Core Values
Our excitement for artificial intelligence (A.I.) is balanced with caution and thoughtfulness as we craft an evaluation rubric to measure A.I.’s impact.
Welcome Drupal 11 🎉
If you’ve been following along, Drupal 11 was set to be released during one of two windows in 2024 — either in July or later in the year in December — and a stable Drupal 11 release was just tagged earlier on Friday. The buzz is real…
Augmented & Virtual Reality: Pros, Cons, & Possibilities
Potential use cases for augmented and virtual reality continue to emerge. Learn what AR/VR is good for, what it’s not, and how it could engage your audience.
PDFs: Understanding the Love-Hate Relationship (And What To Use Instead)
When you hide critical content inside PDFs, you’re hurting your website’s mobile experience, accessibility, and SEO. Here’s what to do instead.
Patient-Centric Websites: Strategies for Building Stronger Connections
In the digital healthcare era, the accessibility of hospital and health system websites has become a critical factor in delivering exceptional patient experiences.
The Third-Party Cookie Didn’t Die. Your Privacy Work Still Matters.
Google spent six years promising to kill the third-party cookie, then didn’t. Here’s what actually happened — and why the privacy work the deadline inspired is still worth finishing.
What Matters More: Your CMS/DXP or the Implementation?
When embarking on a new CMS or DXP project there are many excellent choices. Choose the wrong implementation partner and your project is dead in the water.
Our Website Discovery Playbook for Higher Education Institutions
Tips for navigating the complex and unique needs of college and university websites to create effective information architecture and navigation systems
3 Elements of Responsive Branding (and Why You Need Them)
Have you ever waved to someone and they didn’t wave back? Awkward, right? But are you sure they could see you and recognize you? Was the sun in their eyes? Were you too far away? Were you wearing a face mask? There is a similar situation…
WCAG 2.2: A Comprehensive Checklist of What’s New
WCAG 2.2 shifts the previous standards to help brands make their websites more accessible for all users. Here’s what to know to stay compliant.
More than Mouse Clicks: A Non-Disabled User’s Guide to Accessible Web Navigation
The world of digital accessibility can be daunting. But as with anything, the key is to start small.
MACH Architecture: What It Is & Why You (Might) Need It
MACH stands for microservices, APIs, cloud-native, and headless — and it’s setting a new standard for modern websites.
Supporting Personal Safety: Best Practices with a Quick Exit Button
Warning: This article mentions domestic abuse. You may call your site audience your “users,” but ultimately, they’re just people. Imperfect people with imperfect lives — sometimes to an extreme degree. During the COVID-19 pandemic, there…
Cookie Consent Management: Why It Matters and How to Choose a Platform
Twenty states now have privacy laws, GDPR never went away and the cookie banner is the least of it. What a consent management platform actually does - and how to pick one.
Pare’s Client Lifespan Wins Nielsen Norman Group Award for Top Ten Intranets of 2023
Nielsen Norman Group named the Lifespan intranet one of the ten best in the world for 2023 — a look at the eighteen months of strategy, research and development behind it.
UX in Healthcare: 4 Best Practices for Engaging Patients
A patient-centered digital experience is no longer optional for healthcare providers. Learn four best practices for improving UX at your organization.
How People Read Online – and What That Means for Your Website
Check out our post with four key tips to help make your content easy to read for people of all abilities and set your website up for success.
Rage Clicks and Thrashed Cursors — How to Deal with Frustrated Users
How to detect user frustration signals and address the source of their frustration to create smoother customer experiences.
6 Proven Best Practices for Crafting a Compelling Annual Report
A compelling annual report can make the difference in reaching your engagement goals. Here are 6 best practices to create a report that gets results.
Microservices Architecture: Developing a Business Case and Key Considerations for a Progressive Approach
Organizations are daunted when shifting a legacy application or monolith to a microservices architecture. Consider that a move to microservices can be done progressively over time.
5 Crucial Steps to Create a Standout Digital Customer Experience
Learn techniques to assess and improve your digital customer experience so you can better attract, delight, and retain your target customers.
An Introduction to Creating Inclusive Design for Digital Platforms
“Inclusive design” may sound like vague, trendy, technical jargon. But inclusive design isn’t a trend — it’s the world catching up on the kind of digital experiences that should have been part of the web from the beginning. Inclusive…
Creating the Best Online Learning Platform for Your Audience
All learning platforms are not the same. You need to understand what is at stake before creating a successful education tool.
The UX of M&A: Getting the Best of All Worlds When Merging Websites and Digital Platforms
When merging two companies’ digital platforms, don’t lose the best user experience from either one. Find the best of both for a stunning digital experience.
Quantitative vs. Qualitative Data: Using Both to Build a Better Digital Platform
Quantitative and qualitative research each provide valuable data, but they’re more powerful together. Here’s how to use both to optimize your digital platform.
Websites vs. Platforms: What You Need to Know
Websites and platforms provide very different user experiences - and knowing the difference can be crucial to meeting your business needs.
From Personification to Personalization: Taking Platform Engagement to the Next Level
Personalized user experiences are now table stakes for digital platforms. But not all personalization tools are built equal. Here’s what you need to know.
Building a Composable Business: Mindset First, Technology Second
A composable business is a mindset, technology, and processes that enable organizations to innovate and adapt quickly to changing business needs.
The New Rules for Company Intranets: Why You Need to Go Beyond the Desktop
With 80% of today’s workforce deskless, you need a mobile optimized company intranet to make sure you provide an inclusive experience for all.
Platform Metrics: Using Measurement to Optimize Performance
Data is easy to get - platforms provide detailed user information. But how do you turn data into actionable insights?
Is a Microservices Architecture Right for Your Platform?
Microservices are growing in popularity for enterprise-level platforms because they provide a faster and more flexible way to leverage technology. But are microservices the best fit for you?
Asynchronous Messaging Platform helps the State of Rhode Island Departments Inform One Another
How we leveraged Drupal’s native API’s to push notifications to the many department websites for the State of Rhode Island.
Contentful, Cosmic, Dato or Prismic? A headless CMS Comparison
You’ve decided to decouple, you’re building your stack, and the options are limitless — but now you have to choose.
There is no Magic Wand: Plugins won’t fix accessibility
There is no way to prevent humans from creating unusable websites. Humans need to fix the problems, not robots.
9 Tips to Getting Better Design Feedback
These nine tips keep communication flowing, move projects along their track, and build trust as we move from UX & design into development.
How Customer Journey Maps support Project Success
Investigate, document, and understand large story-arcs across communication channels with a Customer Journey Map. Optimize workflows, identify gaps, and bring disparate teams together towards a great customer experience.
Why Your Mega Menu Might be Killing Your SEO
Pare President Matthew O’Bryant reveals the surprising way your mega menu might secretly be sabotaging your site’s SEO, and how to avoid it.