Strategy Can’t Exist Without Measurement
In smart organizations, data drives decision-making. But useful data doesn’t begin with a dashboard. It begins with knowing what you need to understand, what signals will answer those questions and how the platform will capture them.
Pare & Co provides data and analytics services for enterprise technology, financial services, travel, culture and tourism, and other organizations that need to turn data into better decisions. We plan measurement from the beginning, so the platform produces meaningful data from the day it launches.
Measure What Matters from the Start
Too often, analytics is added after a platform launches, when someone realizes there’s a question the existing data can’t answer.
Pare starts earlier. We determine what the organization needs to know, then build the collection, structure and reporting needed to answer those questions into the platform.
| What Do You Need to Know? | We Examine |
|---|---|
| What should we measure? | Business goals, KPIs and conversion value |
| What data do we need? | Audience, behavioral, campaign and platform data |
| How will we collect it? | Instrumentation, analytics and data structure |
| How will people use it? | Dashboards, reporting and visualization |
| What should we change? | Testing, optimization and behavioral insight |
A destination marketing organization will never own the booking. It can own the evidence of intent.
From Measurement to Action
Collecting data isn’t the goal. Pare brings together all of the disciplines required to turn it into insights teams can understand and use to make smart decision on an ongoing basis.
Data strategy and measurement
What to measure, how data is collected and structured, and how it will be handled.
Analytics and reporting
Dashboards and reporting designed to give teams actionable detail and executives a clear view of performance.
Audience and behavioral analytics
Segmentation, session behavior and other signals that show what people do and where they encounter friction.
Testing and optimization
A/B testing, analytics reviews and ongoing changes based on what the data shows.
Conversion and revenue attribution
Measuring the paths that produce business value and connecting activity to revenue.
Campaign measurement
Planning and reporting across multi-channel marketing programs.
SEO and content optimization
Technical and editorial measurement that helps improve visibility and content performance.
Data visualization
Turning research, government statistics, healthcare quality metrics, annual reports and other complex information into clear public-facing communication.
Privacy and evolving measurement
Data privacy, measurement in a post-third-party-cookie environment and new approaches as traditional signals disappear.
AI visibility measurement
Tracking when and where AI answers cite the organization and distinguishing citation from traditional search ranking.
Data & Analytics in Action
Measuring a Trip You Don’t Sell: An Analytics Practice for Visit California
Making a Complex Healthcare Ecosystem Feel Simple: A Wellness Rewards Platform for a National Health Plan
Establishing the Nation’s Pediatric Mental Health Leader Online: A Digital Front Door for Bradley Hospital
Putting Nine Research Specialists Behind One Question: A Multi-Agent AI System for Pare & Co
We Make Complex Data Understandable
Data is only useful if its audience can understand it. Pare combines data visualization with editorial expertise to turn complex information — such as institutional research, government statistics and healthcare quality metrics — into clear, accessible information without oversimplifying what it means.
How Data & Analytics Advances Key Business Outcomes
Data & Analytics primarily supports Growth and Engagement. For Growth, measurement shows what’s creating value, where conversion is breaking down and where investment can produce better results.
For Engagement, audience and behavioral data reveals how people actually use the experience, giving teams the evidence they need to improve it.
The Platforms & Partners Behind the Work
OneTrust
Profound
Wyng
Capability leadership
Jack Hartman
Jack Hartman’s specialty is audience experience at institutional scale. He has led analytics practice work for destination organizations, where the number that matters is whether visitors came back.