Work: Association of Independent Colleges of Art + Design

Sustaining Fifty-Four Peer Networks: A Member Platform for the Association of Independent Colleges of Art + Design

Fifty-four mailing lists were how deans, registrars and Title IX coordinators at fifty art schools talked to their counterparts. The website around them was a wrapper — and the wrapper was out of road.

Client
Association of Independent Colleges of Art + Design
Outcomes
Industry
Associations
Timeline
2023+

The work

The Challenge: Fifty-Four Listservs on a Platform Out of Road

AICAD is a consortium of roughly fifty independent colleges of art and design, and its member site was a website in the way a post office is a building. What members came for was the mail: fifty-four listservs organized by role, each one connecting a dean or a registrar or a Title IX coordinator to the small number of people at other member colleges who do the same job. For a school with a few hundred staff, that list is the entire professional peer group.

The platform underneath had reached the end of its release’s life, and the part that could not simply be upgraded was the part that mattered. List membership was built on Organic Groups, extended by ten custom modules — one of which received inbound email, tried to strip out-of-office replies with a filter of mail-client-specific regular expressions, and minted tokens that let an attachment download skip an access check. Organic Groups has no successor. The module that inherited the concept in later releases had gone to security-only maintenance, which is not a foundation to move a working community onto.

It was also, in places, not working. Attachment links arrived broken. Auto-responders posted into threads. Approving a member added them to a group and told them nothing, so someone sent the welcome by hand. And because there was no way to post one message to several lists, the administrator sent from Gmail instead — which failed above five lists, and failed by delivering to none.

The Strategy: Rebuild the Listservs, Keep Everything Else Still

Rebuild the thing members use. Keep everything else still.

  • Workbench Access in place of Organic Groups, the same route taken when the Lifespan intranet met the identical wall — a second time makes it precedent rather than a hunch.
  • The content architecture moved across unchanged, because redesigning the model and migrating it in one pass is two risks on a budget for one.
  • Ten custom modules audited down to the ones with logic in them, since most turned out to be configuration exported as code by a tool Drupal has since replaced with real configuration management.
  • Olivero, the platform’s own theme, as the front-end base, with the design hours concentrated on the homepage where they would show.

The Outcomes: 6,700 Memberships Moved Without a Password Reset

A membership community moved without asking its members to notice.

  • Engagement | Fifty-four lists rebuilt and reconciled group by group, around 6,700 memberships in all | Over 9,000 forum threads moved across, so the archive of what the profession asked its peers survived the move
  • Trust | Credentials and roles migrated intact, so no member met the new site through a password-reset email | Twelve weeks from kickoff to completion, and still the platform three years later, under continuous support
Capabilities
Partners
Platforms
  • Mailchimp Transactional

Community platform migration questions

How do you migrate an online community without losing members?

Move the accounts whole and count both sides. AICAD’s roughly 6,700 list memberships migrated with credentials, field data and role assignments intact — so no member met the new site through a password-reset email they had to be persuaded was legitimate — and all fifty-four lists were reconciled group by group rather than checked as a total.

Can listservs move to a new platform with their history?

Yes, and the history is the point. Forum topics are the archive of what a profession asked its peers, so over 9,000 threads came across, with roughly 250 documents and about 50 school records — while the mail itself was rebuilt to fix what discovery found broken: attachment links, auto-responders posting into threads, and silent approvals.

What should be left behind in a platform migration?

Whatever the community stopped using. AICAD’s migration retired a job content type of over 9,000 nodes in favor of a job board, dropped events with nothing newer than 2018 and pruned empty taxonomies — while a ten-module audit kept only the code with real logic in it. Migration is an editorial decision, not a transfer.

How long does a community platform migration take?

AICAD’s ran twelve weeks from kickoff to completion: technical audit in week two, information architecture and design through week four, development in weeks five to eight, user acceptance testing in weeks nine and ten.

What does a successful listserv migration look like?

For the AICAD platform by Pare & Co: fifty-four listservs rebuilt and reconciled, around 6,700 memberships and over 9,000 threads moved with no password reset asked of anyone, in twelve weeks — and the platform is still in service three years later, under a support retainer the association has kept continuously since launch.