Accelerating the Answer at the Point of Care: A Unified Clinical Platform for the Oncology Nursing Society

The Challenge: Three Websites Between Nurses and the Answer

Oncology nurses play a critical role in patient care, but navigating scattered, disconnected digital resources, research, and education made it harder for them to access the right information at the right time in the right place.

The Oncology Nursing Society (ONS), a professional organization with 200 chapters and over 35,000 members, maintained three separate websites for a variety of functions including clinical tools, research data, educational materials, and membership.

The fragmented system made it difficult for:

• Nurses to quickly find information in fast-paced clinical settings.
• Healthcare institutions to manage memberships and resources for their staff.
• ONS administrators to maintain and update content efficiently.

ONS partnered with Pare & Co to unify these platforms into a single, intuitive digital hub, making essential oncology resources easier to find, use, and manage.

The Strategy: One Digital Hub for the Oncology Nursing Community

Leveraging our deep expertise in healthcare content strategy and digital engineering, Pare worked closely with ONS to streamline content, improve search functionality, and enhance the overall user experience.

Creating a flexible, scalable content system. ONS had a vast library of interconnected clinical, educational, and research materials but lacked an effective way to organize them. We:

• Consolidated over 40 content types into just 23, ensuring a more structured, maintainable system.
• Built a flexible content model in Drupal that allows the ONS team to easily update and customize pages.
• Designed an intuitive content architecture that prioritizes clinical tools, continuing education, and membership resources.

Optimizing interactive oncology tools. Two core resources—the Biomarker Database and Symptom Interventions tool—are essential to oncology nurses’ daily workflows. Pare redesigned these tools to:

• Enhance filtering capabilities, enabling nurses to quickly access relevant biomarker and treatment information.
• Improve navigation and searchability, making evidence-based recommendations easier to find.
• Ensure mobile responsiveness, so nurses can access resources from any device, wherever they are.

Implementing smarter search for faster access. Nurses often rely on quick search queries to find patient care guidance. To enhance search accuracy and speed, Pare replaced ONS’ legacy Solr search with Algolia’s instant search technology, delivering:

• Four custom search experiences, each tailored to different content types.
• Real-time, intent-based search results to match the needs of busy clinicians.
• Faster load times and improved accessibility across all search-enabled pages.

Aligning design with the ONS brand evolution. ONS had recently completed a rebrand, but its digital presence hadn’t fully evolved to match. Pare helped translate the new brand identity into a cohesive web experience by:

• Refining UI components to align with ONS’ refreshed visual identity.
• Experimenting with modern layout structures to create a clean, professional look.
• Ensuring accessibility compliance.

The Outcomes: A Unified, High-Impact Digital Resource

The new ons.org is a centralized, efficient, and scalable platform that makes it easier for oncology nurses, institutions, and administrators to access and manage critical healthcare resources.

• One streamlined platform for nurses, institutions, and administrators.
• Optimized content structure that simplifies navigation and enhances usability.
• Advanced search functionality that delivers real-time, high-accuracy results.
• Scalable and flexible design that supports future content growth and evolving member needs.

For oncology nurses, this platform is more than just a website—it’s a trusted clinical resource that supports better patient care, continuing education, and professional growth.