The Brief Is a Starting Point, Not the Answer
Strategy starts with the big picture: the outcome you want to achieve. You may come to us for a new website, but success could hinge on other pieces falling into place first, such as sharpening your digital strategy or replatforming your digital properties.
Pare & Co provides digital strategy and consulting for enterprise technology, financial services, healthcare and other organizations facing complex digital challenges. We assess where you are today, help you articulate where you want to go, and create a roadmap for getting there.
Strategy that Looks at the Whole Picture
A digital strategy can’t be separated from the organization that must execute it. We look at the technology, content, audience, governance, people, processes and measurement behind the outcome. From there we identify what needs to change, in which sequence, and where investment will make the biggest difference.
| Strategic Question | What We Examine |
|---|---|
| Where are you going? | Vision, goals, priorities and investment |
| What needs to support it? | Technology, content, experience and data |
| How will it work? | Governance, workflows, teams and adoption |
| What requirements must it meet? | Accessibility, security, privacy and compliance |
| How will you measure success | KPIs, analytics, reporting and optimization |
“Strategy is the decisions we make before anyone builds anything: which platform, how the content is organized, who’s allowed to change it, and what we’ll measure.”
One Strategy: Not Many Different Plans
Digital strategy touches every part of the organization. When experience, technology, governance, compliance and measurement are planned separately, decisions made in one area can create problems in another. Pare brings those disciplines together around one outcome and one roadmap.
Digital strategy and planning
Vision, roadmaps, priorities and where to invest
Experience and content strategy
Audience needs, content structure, brand voice and business goals
Marketing strategy
Positioning, campaign planning, demand generation and channel mix
Technical discovery and platform selection
CMS, DAM, CRM and data options, along with composable architecture and modernization roadmaps
Governance and organizational readiness
Publishing and approval workflows, shared governance, change management and team adoption, including mergers, acquisitions and multi-brand environments
Risk and compliance strategy
Accessibility, security and privacy requirements, including independent audits and readiness for WCAG, Section 508, HIPAA, GDPR and CCPA/CPRA
Measurement strategy
KPIs, reporting, revenue attribution and establishing the value of conversion before optimization begins
Innovation and rapid validation
MVPs and focused innovation projects that test an idea quickly before committing to a larger program
Strategy in Action
Unifying Four Hospital Websites Ahead of One Brand: A Digital Strategy for Endeavor Health
Organizing a Statewide Library Around Who Is Asking: A Brand and Platform Redesign for AskRI
Turning Fragmented Sites Into Dealer Infrastructure: A Governed Content Platform for CarGurus
Publishing at the Speed of the Science: A Content Platform for Foundation Medicine
Finding the Bigger Project Inside a Deadline: A Digital Strategy for the University of Colorado
Oomph and Adapt USA are now Pare & Co
Christopher Murray· September 1, 2026AI visibility without damaging search, in Search Engine Land
nCino and 8am named to CNBC’s World’s Top Fintech Companies 2026
When Strategy Matters Most
You don’t need to have the solution figured out before talking to Pare. Strategy is especially valuable when you know where the organization needs to go, but there isn’t yet agreement on how to get there. We bring the different disciplines and perspectives together to turn that direction into a plan your organization can act on.
How Strategy Advances Key Business Outcomes
Strategy can serve every outcome, but it plays an especially important role in Growth and Trust.
For Growth, strategy helps determine where to invest, what to measure and which changes can produce the greatest return.
For Trust, it puts decisions about governance, accessibility, security, privacy and compliance into the plan from the beginning.
When Intelligence leads, strategy helps determine where AI and automation can create meaningful value and what needs to be in place first.
Capability leadership
Matthew O’Bryant
Matthew O’Bryant has led digital strategy engagements for health systems and universities — the work that decides what the project should be before there is a project to deliver.