Digital Experiences That Hold Up When People Need Them Most
People come to government and mission-driven organizations because they need something: information, a service, an answer or help completing an important task. The digital experience has to work for them, whatever their ability, language, device or circumstances.
Pare & Co brings experience creating accessible, trustworthy digital platforms for government agencies, public health organizations and nonprofits, where reaching the people who need information and services isn’t just a goal. It’s part of the mission.
How We Work
Public and social impact organizations serve people across different abilities, languages, circumstances and levels of digital access. Some may be looking for everyday information. Others may need help at a difficult or urgent moment. The experience has to work for all of them.
We design around that reality from the start. We design for accessibility, accuracy, plain language, translation, privacy and ease of use. All of these considerations shape the strategy, content and technology we recommend. We also understand the organizational realities behind the work, including multiple stakeholders, public accountability and the need to make limited resources go further.
What We Bring
Public and mission-driven organizations need digital experiences that work across a wide range of people, circumstances and organizational realities. Pare brings experience solving the challenges that can determine whether those experiences actually fulfill their purpose.
Access
Create accessible, multilingual experiences that help more people reach essential information and services.
Urgency
Design for people who may have limited time, attention or ability to navigate a complicated experience.
Trust
Make accurate, authoritative information easy to find and understand.
Governance at scale
Build systems that allow large, distributed organizations to communicate consistently without creating unnecessary operational burden.
Turning information into action
Make research, data and complex information useful to the people who need to understand and act on it.
Institutional credibility
Create digital and brand experiences that reflect the authority, expertise and trust an organization has earned.
Our Work in Public & Social Impact
Speaking With One Voice Across 100 Agencies: A Multisite Platform for the State of Rhode Island
Amplifying the Path to Help: A Problem Gambling Helpline Website for the Massachusetts Department of Public Health
Bringing a Policy Practice Into the Open: A Practitioner Playbook for The Policy Lab at Brown University
Connecting Survivors to Legal Help They Can Reach Safely: A Legal Aid Platform for the Massachusetts Law Reform Institute
Evolving an Identity to Match the Trust Already Earned: A Brand System for Out & Equal
Oomph and Adapt USA are now Pare & Co
Christopher Murray· September 1, 2026Most AI Agents Stop Reading Your Content Before They Finish the First Section
Doug Sisko· July 8, 2026Your Brand Is Probably Invisible to AI Search. SEO Week 2026 Explained Why.
Jared Starkey· June 29, 2026Outcomes for Public & Social Impact Organizations
For public and social impact organizations, Trust often leads. People need to know that the information they find is accurate, the experience is safe and the organization behind it is credible. Engagement matters just as much when the goal is helping people find, understand and act on information or services.
Trust
Create accessible, accurate and dependable digital experiences that strengthen confidence in the organization and the information it provides.
Engagement
Help people find what they need quickly, understand what to do next and connect with the information, resources or services available to them.
Intelligence
Use AI responsibly to solve problems such as translation and content delivery while maintaining the accuracy, oversight and accountability public-facing organizations require.
Growth
Extend the organization’s reach and help more people discover, access and participate in the programs, services or resources it provides.
The Platforms & Partners Behind the Work
Acquia
Amazon Web Services
Drupal
OneTrust
OpenAI
Salesforce
Industry leadership
Matthew O’Bryant
Matthew O’Bryant has led platforms for public health agencies, legal aid and crisis services — the work where the person arriving is not browsing.