Profound Agency Partner
When the audience asks the AI.
Profound is the leading Answer Engine Optimization platform — measurement for how brands appear in ChatGPT, Perplexity, Claude and Google AI Overviews. We wire it into content operations.
In production for Workhuman, as the measurement layer above its rebuilt Contentful content platform.
Profound is the measurement platform for AI search: citation tracking across ChatGPT, Perplexity, Claude and Google AI Overviews, agent analytics for the AI crawlers visiting a site, and a content score that says what to change. G2 named it the Winter 2026 Leader in Answer Engine Optimization; Lightspeed led its $96 million Series C in February 2026, and Target, Walmart and MongoDB are among the customers. When the audience asks an AI instead of a search box, Profound is how a brand knows whether it was cited and what to publish so it is.
Our Work with Profound
How the Partnership Works
AI citation tracking across major answer engines, agent analytics for AI bot traffic to client sites, AEO Content Score for AI-search optimization, Profound Agents for autonomous AEO automation, native CMS integrations including Contentful.
Content strategy that produces citation-worthy content, structured content modeling that AI systems can locate and parse, the editorial discipline that earns citation authority, integration engineering connecting AEO measurement to existing content operations.
AEO measurement integrated into content operations. The first engagement at scale is Workhuman: structured content on Contentful, with Profound as the measurement layer above it, so the content team can see what the answer engines cite and publish accordingly.
What We Build With Profound
Partnership in practice
Audience behavior is changing shape. For two decades a reader went from a search query to a list of links to a chosen page; increasingly they ask ChatGPT or Perplexity and read a synthesized answer instead. The brand is cited in that answer or it is absent from it. AEO is the discipline of being cited, and Profound is the instrument that makes it measurable.
The Workhuman engagement is the pattern at work. The content library was rebuilt on Contentful as structured, parseable content; Profound sits above it, tracking what the answer engines cite; and the content strategy follows what the measurement shows.
Partner leadership
Doug Sisko
Doug Sisko’s recent work is on how AI is reshaping digital marketing — generative engine optimization, AI search and the zero-click behaviour that decides whether a brand is found at all.