Ibotta runs a performance marketing platform that connects brands to shoppers through cash back, and it has returned $1.6 billion in credits to consumers doing it.
The announcement also named the philanthropic side: more than two million trees planted through Trees for the Future, and classroom supplies for close to 500,000 teachers and students, under the Ibotta Gives program.
The engagement became architecture and Contentful guidance through Ibotta’s replatform — delivered inside their own team while the promotions kept running.
Adapt USA joined Pare & Co in 2025.