The RepTrak Company holds the world’s largest reputation database and publishes the Global RepTrak 100, the annual ranking that functions as the corporate reputation field’s benchmark. Boards cite it. Investor decks include it.
The announcement noted RepTrak’s own commitment to ethical, fiscal and environmental responsibility — which is not incidental for a company whose product is measuring whether the public believes those commitments elsewhere.
The engagement became the rebuild of the Global RepTrak 100 landing page, the company’s largest annual lead generator, which ran 40% better year over year afterwards.
Adapt USA joined Pare & Co in 2025.