Outfront Media’s platform has won a Silver Davey Award in the Professional Services websites category.
The Problem It Solves
Out-of-home advertising has an onboarding problem that its incumbents had largely stopped noticing. Billboards are bought by media buyers who know the vocabulary — impressions, circulation, panel types, illuminated versus not — and the entire purchasing experience assumed that knowledge.
Which is fine, until the buyer is a regional business owner who has decided a billboard might be a good idea and has no idea what any of that means, how it is priced, or what they are actually committing to.
The platform’s job was to sell to both without patronizing the professionals or stranding the newcomers. The case study covers how the inventory and pricing were made legible to someone encountering the medium for the first time.
About the Award
The Davey Awards honor creative work from small agencies, judged by the Academy of Interactive and Visual Arts among peers of comparable size.
About Pare
Pare is an AI-native digital consultancy, founded in 2007 as Oomph and rebuilt in 2026 for the AI age. The firm builds websites, platforms, and digital products — and the intelligence inside them — for the organizations people depend on most.
Press inquiries: press@pare.co