Adapt USA, now Pare & Co, earned Gold status in Contentful’s Solution Partner program in April 2025. Gold is the tier Contentful describes as recognizing extensive product knowledge, technical proficiency and a record of delivery for clients.
What the Tier Covers
Adapt’s Contentful practice was built as a full-lifecycle one: content modeling and migration strategy, the migration itself and the enablement work that decides whether an editorial team can operate the result. Adapt put the number of Contentful Certified Professionals across the agency at more than 25, and named nCino, Ibotta, 8am, RepTrak, Aerospike and Workhuman among the brands the practice had served.
Six of those names now sit on Pare’s client roster, because the engagements came with the business.
What It Has to Do With Pare
Adapt USA joined Pare in December 2025, eight months after this announcement, and its Contentful practice was a principal reason for the deal. Doug Sisko, who co-founded Adapt USA, runs Pare’s Growth practice. The work that practice had already shipped on Contentful — the LinkSquares migration among it — is the work now inside the firm.
About Contentful
Contentful provides headless, composable content infrastructure for multi-channel publishing, including structured content models, delivery APIs and editorial operations tooling. Its Solution Partner program runs Silver, Gold and Platinum tiers.
About Pare
Pare is an AI-native digital consultancy, founded in 2007 as Oomph and rebuilt in 2026 for the AI age. The firm builds websites, platforms, and digital products — and the intelligence inside them — for the organizations people depend on most.
Press inquiries: press@pare.co