Leica Geosystems’ commerce platform has won a Silver Davey Award in the Construction websites category.
The Problem Underneath It
Leica Geosystems sells precision measurement equipment — instruments that cost as much as a vehicle and get specified rather than impulse-bought.
Its buyers arrive in one of two states, and the states do not overlap. One is researching: comparing tolerances, working out whether an instrument suits a job, often months from a purchase. The other already knows exactly which part number they need and wants to be left alone to buy it.
Build a single funnel and you fail both — the researcher hits a checkout they are not ready for, the purchaser wades through explanation they do not need. The case study covers how the two paths were separated without splitting the catalog behind them.
About the Award
The Davey Awards honor creative work from small agencies, judged by the Academy of Interactive and Visual Arts among peers of comparable size.
About Pare
Pare is an AI-native digital consultancy, founded in 2007 as Oomph and rebuilt in 2026 for the AI age. The firm builds websites, platforms, and digital products — and the intelligence inside them — for the organizations people depend on most. Its enterprise technology practice spans SaaS platforms, data providers and global manufacturers, including Leica Geosystems.
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