Matthew O’Bryant
Spent his career at Oomph, from project leadership to Vice President and now President of Pare & Co. Leads operations, client relationships and delivery.
Owns the Trust practice: For some organizations, trust is load bearing. What you say is regulated. Every workflow is under scrutiny. And a wrong signal can have far-reaching consequences.
Matthew O’Bryant is President of Pare & Co, leading the firm’s operations, client relationships and delivery. He works across teams to bring the right strategy, design and technology expertise together around each client’s needs.
Matthew has spent much of his career at Oomph, growing from client-facing and project leadership roles into executive leadership. His experience spans account management, digital project management and the delivery of complex digital platforms for organizations across a range of industries. He has played an active role in projects requiring close coordination among clients, strategists, designers and technical teams.
Before becoming President, Matthew served as Vice President at Oomph, where he worked directly with clients while overseeing complex digital engagements. In his spare time, Matthew enjoys volunteering in the local community, traveling, cooking and playing golf.
Recent thinking
- October 6, 2026
When the Right Answer Is Wrong: The Challenge of International AEO in Healthcare
International healthcare organizations cannot guarantee that answer engines will respect regional boundaries. Instead, they should make jurisdiction clear, consistent and testable. Because in healthcare, an answer can be factually accurate and still be the wrong answer.
- July 16, 2026
NESHCo 2026: What Healthcare Communicators Are Actually Talking About
Pare & Co attended NESHCo 2026 and walked away with a Silver Lamplighter Award and a clearer picture of what’s on healthcare communicators’ minds: resource pressure, AI’s impact on content strategy, and the power of local media. Here’s what we took away.
- June 12, 2026
Digital Front Door, Meet Digital Back Office: The Multi-Brand CMS Challenge in Integrated Healthcare
Health systems grown through acquisition are investing heavily in unified digital front doors – the patient-facing layer of scheduling, intake, navigation, and engagement. But most of these initiatives stall because the front door…
Recent work
- Ontos Admissions Insight
Drawing Out a Student’s Own Words: An AI College Counselor for Ontos Admissions Insight
→ - Massachusetts Department of Public Health
Amplifying the Path to Help: A Problem Gambling Helpline Website for the Massachusetts Department of Public Health
→ - PARC Innovations
Proving Clinicians Learned It: A Training Platform for PARC Innovations
→ - Bradley Hospital
Establishing the Nation’s Pediatric Mental Health Leader Online: A Digital Front Door for Bradley Hospital
→ - The Policy Lab at Brown University
Bringing a Policy Practice Into the Open: A Practitioner Playbook for The Policy Lab at Brown University
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