Christopher Murray
Founded the firm in 2007 and rebuilt it as Pare & Co in 2026. Operates at the crossroads of business strategy, technology and transformation.
Chris Murray is the founder and CEO of Pare & Co, where he spearheads the firm’s strategy and evolution as an AI-native digital consultancy. He works with organizations navigating complex digital transformation, bringing together business strategy, technology and user experience to solve problems where the stakes are high.
An entrepreneur as well as a technologist, Chris has started businesses focused on e-commerce and single sign-on and was an early advocate for content management systems, open-source technology and SaaS. His work has evolved from enterprise digital platforms to AI and emerging technology strategy.
Before Pare, Chris founded and led Oomph, building the firm into a digital consultancy serving organizations in complex sectors including healthcare, higher education and government.
Chris attended Boston College, is an active member of the Entrepreneurs’ Organization and can often be found navigating the open ocean on his sailing catamaran.
Recent thinking
- July 26, 2026
You Can’t Proofread a Prompt
Publishing a page is deterministic: what you approve is what every reader gets. A prompt is an instruction to a system whose output varies by design. Most of what makes prompt governance hard follows from that one difference.
- June 3, 2026
Salesforce + Contentful: From Website Content to AI Agent Context
Salesforce bought the context layer AI agents reason from. Here’s what the Contentful acquisition means for governed content, Agentforce, and the organizations that can’t afford a wrong answer.
- April 23, 2026
Content Won the Web. Context Wins the Agents.
AI agents are only as good as the content behind them. Here’s how structured content, governance, and CMS architecture determine whether your agents deliver accurate, trustworthy results - and the five steps to get there.