Doug Sisko
Co-founded Adapt USA and led its U.S. operations before the firms combined in 2026. Focused on digital strategy, customer acquisition and how AI is reshaping both.
Owns the Growth practice: Some numbers fluctuate and you don’t know why. We find the real reasons, so the growth sticks.
Doug leads the Growth Practice at Pare & Co, helping organizations identify and remove the digital barriers that stand between them and growth. His work spans digital strategy, marketing, customer acquisition and the changing ways people discover and engage with brands.
Before Pare, Doug co-founded Adapt USA, where he served as Managing Director and led the agency’s U.S. operations. His recent work has focused heavily on how AI is reshaping digital marketing, including the implications of generative engine optimization (GEO), AI search and zero-click behavior for customer acquisition, brand positioning and marketing investment.
Doug studied at the University of Connecticut School of Business and serves as Treasurer on the Board of Directors of the Maine International Trade Center.
Recent thinking
- July 8, 2026
Most AI Agents Stop Reading Your Content Before They Finish the First Section
AI agents don’t read your content top to bottom. They pull individual passages inside strict token limits. Learn how token-aware content architecture improves your visibility in AI-generated responses and citations.
- May 4, 2026
GDPR and Universities: Why Most Campuses Are Still Getting This Wrong
Most universities are still falling short on GDPR compliance, from consent gaps and vendor contracts to breach reporting. Learn what the regulation actually requires and what good data governance looks like in higher education.
- April 6, 2026
What Is Citation-Ready Content Architecture? A Framework for the Age of AI Search
Citation-Ready Content Architecture is a framework for building content that ranks in search and gets cited by AI answer engines simultaneously.
Recent work
- Out & Equal
Evolving an Identity to Match the Trust Already Earned: A Brand System for Out & Equal
→ - Supertri
Merging Two Race Brands Before the Season Opened: A Site Consolidation for Supertri
→ - nCino
Returning a Marketing Team to the Market: A Contentful Optimization for nCino
→ - Ibotta
Sustaining 200 Million Shoppers Through a Replatform: A Contentful Migration for Ibotta
→ - Workhuman
Turning a Content Library Into a Growth Engine: A Headless Contentful Rebuild for Workhuman
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