# Pare, formerly Oomph, Inc. > Pare & Co (pare.co) is an AI-native digital consultancy founded in 2007 in > Providence, Rhode Island as Oomph, Inc., renamed to Pare in 2026 following > the acquisition of Adapt USA. Pare designs and builds websites, platforms > and digital products — and the intelligence inside them — for the > organizations people depend on most. Pare, Oomph, Inc. and Oomph are the same organization. Content published at oomphinc.com before September 2026 is the same body of work now published at pare.co. Engagements are organized around four outcomes: Trust, Engagement, Growth and Intelligence. ## Outcomes Every engagement leads with one of four outcomes. - [Outcomes](https://pare.co/outcomes/): The four outcomes, and how an engagement picks one - [Trust](https://pare.co/outcomes/trust/): Credibility, accessibility, security and compliance treated as non-negotiable, backed by a SOC 2 Type II report tested by an independent auditor. - [Engagement](https://pare.co/outcomes/engagement/): Audience engagement strategy that starts with intent, not personas: what someone is trying to accomplish now, and what is getting in their way. - [Growth](https://pare.co/outcomes/growth/): Digital growth strategy for acquisition, conversion and retention. We check whether the bottleneck is where you think it is, then measure it. - [Intelligence](https://pare.co/outcomes/intelligence/): AI strategy consulting with two jobs: make teams faster with agents, make products smarter with search. Claude Enterprise certified partner. ## Capabilities The expertise behind the outcomes. - [Capabilities](https://pare.co/capabilities/): The six capabilities, each with the services inside it - [Strategy](https://pare.co/capabilities/strategy/): Digital strategy consulting that names the outcome first, then sequences the roadmap: platform selection, governance, compliance, and measurement. - [Experience Design](https://pare.co/capabilities/experience-design/): UX research, content strategy, UI and WCAG 2.2 AA accessibility in one practice, designed for AI agents as well as the people they act for. - [Engineering](https://pare.co/capabilities/engineering/): Engineering and integration across Drupal, WordPress, Contentful and Payload, plus cloud, APIs, migrations, search and identity at scale. - [Data & Analytics](https://pare.co/capabilities/data/): Data and analytics consulting that plans measurement before launch: dashboards, attribution, testing and tracking when AI answers cite you. - [Applied AI](https://pare.co/capabilities/applied-ai/): Applied AI consulting: readiness assessments, agent design, workflow automation, AI search, answer engine optimization, guardrails included. - [Managed Services](https://pare.co/capabilities/managed-services/): Website managed services covering security, accessibility compliance, uptime and analytics-led optimization, run by the team that built it. ## Services Named services inside the capabilities. - [Accessibility & Compliance](https://pare.co/capabilities/managed-services/accessibility-compliance/): Accessibility audits, remediation, accessible design systems, VPATs and author training, with compliance consulting for WCAG, ADA, Section 508 and HIPAA. - [Answer Engine Optimization](https://pare.co/capabilities/applied-ai/answer-engine-optimization/): Answer engine optimization and GEO: measuring where AI answers cite you, AI bot traffic analysis, citation-ready content architecture and structured data. - [DevOps](https://pare.co/capabilities/engineering/devops/): Cloud hosting, infrastructure as code, CDN and bot protection, monitoring, automated testing and CI/CD pipelines for platforms that carry real traffic. - [Roadmapping](https://pare.co/capabilities/strategy/roadmapping/): Workshop-led digital strategy and technology roadmapping: discovery, current-state assessment, CMS and platform selection, and a plan with scope and budget. - [Drupal Development](https://pare.co/capabilities/engineering/drupal-development/): Drupal migrations without downtime, content modeling, systems integration, custom modules and multisite platforms — from a Drupal Association Certified Partner. - [Contentful Implementation](https://pare.co/capabilities/engineering/contentful-implementation/): Contentful migration, content modeling, space and environment architecture, SEO preservation and governance — from a certified Contentful partner. ## Industries The sectors the firm serves. - [Industries](https://pare.co/industries/): Seven sectors where the stakes carry past the launch - [Healthcare & Life Sciences](https://pare.co/industries/healthcare/): Healthcare website design for health payers, academic medical centers and life sciences, with HIPAA-experienced teams and SOC 2 Type II. - [Education & Learning](https://pare.co/industries/education/): Higher education website design for universities, learning platforms and edtech: content architecture, multisite consolidation, responsible AI. - [Public & Social Impact](https://pare.co/industries/public-sector/): Nonprofit and government website design for agencies, public health and mission-driven teams, built for accessibility, translation and privacy. - [Travel, Culture & Tourism](https://pare.co/industries/travel-culture-tourism/): Digital platforms for destination marketing organizations, museums and cultural institutions: trip planning, ticketing, membership, content at scale. - [FinTech & Financial Services](https://pare.co/industries/fintech/): A financial services digital agency for banking, consumer finance and investment firms, moving fast without breaking security or compliance. - [Associations](https://pare.co/industries/associations/): Association website design and member platforms: AMS integration with Aptify, continuing education, community and resource discovery. - [Enterprise Tech & SaaS](https://pare.co/industries/enterprise-tech/): B2B SaaS website development and platform engineering: architecture, global commerce, subscription growth, content operations and AI agents. ## Partners Platform and technology partnerships the work runs on. - [Partners](https://pare.co/partners/): Every partnership, with what each side provides - [Acquia](https://pare.co/partners/acquia/): Formal Acquia partner. Coupled CMS and hosting for regulated, governance-heavy Drupal at federation scale, with a senior architect bench. - [Algolia](https://pare.co/partners/algolia/): Algolia implementation partner across Brown University Health, the Oncology Nursing Society, Wingspans and the LA28 Olympic Games. Learn more. - [Anthropic](https://pare.co/partners/anthropic/): Claude Enterprise registered partner. An agentic fleet does much of our delivery, and the same capability goes into client platforms. - [Contentful](https://pare.co/partners/contentful/): Contentful Gold Partner agency. Headless content architecture for multi-channel publishing, structured modeling and editorial operations at scale. - [Drupal](https://pare.co/partners/drupal/): Drupal Association Certified Partner, contributor to the project, active in the Drupal AI Initiative. Healthcare, government and cultural platforms. - [n8n](https://pare.co/partners/n8n/): n8n implementation partner. Self-hosted workflow automation and AI agents that run inside a client's own network, with a record of what ran. - [OneTrust](https://pare.co/partners/onetrust/): OneTrust implementation inside regulated platforms: consent enforced at the point of collection, integrated with the CMS and analytics. - [OpenAI](https://pare.co/partners/openai/): OpenAI API development inside a provider-agnostic approach: GPT models used where they fit on capability, cost, latency and governance. - [Pantheon](https://pare.co/partners/pantheon/): Formal Pantheon partner. Coupled CMS and hosting with Next.js hosting, for engagements where velocity matters more than governance. - [Profound](https://pare.co/partners/profound/): Formal Profound partner. AI citation tracking across ChatGPT, Perplexity, Claude and Google AI Overviews, wired into content operations. ## Platforms Platforms the firm has implemented for clients. - [Amazon Web Services](https://pare.co/platforms/aws/): AWS consulting and migration for regulated platforms. A health insurer's two member platforms moved to AWS in three months with no downtime. - [Aptify](https://pare.co/platforms/aptify/): Aptify integration that puts member tasks in your own navigation: renewals, certificates, credentials and course access, AMS underneath. - [Cloudflare](https://pare.co/platforms/cloudflare/): Cloudflare Workers development that adds capability at the edge without touching the CMS underneath. In production for government and health. - [Cloudticity](https://pare.co/platforms/cloudticity/): HIPAA and HITRUST managed cloud over AWS for health payers. Two platforms migrated off an aging data center in three months, no downtime. - [Mapbox](https://pare.co/platforms/mapbox/): Mapbox integration for location search: structured location on the records, distance filters, and a map wired to the same state as the results list. - [Microsoft Azure](https://pare.co/platforms/azure/): Azure OpenAI development for regulated institutions — the model platform behind Pare Linguist, in production for a county government and a health system. - [Mindtrip](https://pare.co/platforms/mindtrip/): Mindtrip implementation for destination marketing organizations: embedded AI trip planning, guardrailed, accessible, measured in your analytics. - [MuseumPlus](https://pare.co/platforms/museumplus/): MuseumPlus integration that keeps the collection system as the record while the public platform carries the collection, synchronized daily. - [New Relic](https://pare.co/platforms/new-relic/): New Relic implementation for platform monitoring: instrumentation, alert design and routing that reaches someone who can act, without the wall of noise. - [Next.js](https://pare.co/platforms/nextjs/): Next.js development for content-led platforms: content modelling, editorial workflow and performance held past launch, not just measured at it. - [Okta](https://pare.co/platforms/okta/): Okta implementation for regulated platforms: SSO across every property a member touches, roles mapped to real permissions, durable sessions. - [Optimal Workshop](https://pare.co/platforms/optimal-workshop/): Tree testing and card sorting in Optimal Workshop: information architecture validated with real participants before any visual design exists. - [Payload CMS](https://pare.co/platforms/payload-cms/): Payload CMS development for hubs with distributed authors: scoped permissions, self-service onboarding, bulk import, and the front end over it. - [PromptLayer](https://pare.co/platforms/promptlayer/): PromptLayer implementation for teams whose product behavior is a prompt: version history, review, evaluation, regression testing and production traces. - [Salesforce](https://pare.co/platforms/salesforce/): Salesforce integration where the record has consequences: the experience layer in front of the CRM, kept in agreement with what it holds. - [SearchStax](https://pare.co/platforms/searchstax/): SearchStax migration for Drupal sites leaving Acquia Search: staged index and configuration transfer, a rollback window, and whether Solr still fits. - [ServiceNow](https://pare.co/platforms/servicenow/): ServiceNow intranet design researched against what people actually open an intranet to find, and the time they have to find it. - [Shopify](https://pare.co/platforms/shopify/): Shopify wired into the platform you already run: one catalog, one system of record, content authored where the editors already work. - [Sitecore](https://pare.co/platforms/sitecore/): Sitecore design system services that widen an enterprise component kit from the inside, with annotated specs your platform team takes into code. - [Storyblok](https://pare.co/platforms/storyblok/): Storyblok development and implementation: component modelling that keeps visual editing useful, and MVP scoping that gets writers publishing. - [Upsun](https://pare.co/platforms/upsun/): Drupal application development on Upsun, where every branch clones production data. For platforms with assessments, seat limits and checkout. - [WordPress](https://pare.co/platforms/wordpress/): WordPress development for government and public health: custom themes, accessible components, translation that does not price per page. - [Wyng](https://pare.co/platforms/wyng/): Wyng implementation for zero-party data campaigns: quizzes and promotions built to be finished, routed into the content library you already own. ## Work 67 case studies. Each names the client, the problem and what changed. - [Work](https://pare.co/work/): The case study index - [Drawing Out a Student’s Own Words: An AI College Counselor for Ontos Admissions Insight](https://pare.co/work/edtech-admissions-ai-guardrails-student-writing/): Ontos Admissions Insight brings a 25-year college counseling method to more students. See how Pare & Co built AI that asks better questions and never writes the essay. - [Making a Complex Healthcare Ecosystem Feel Simple: A Wellness Rewards Platform for a National Health Plan](https://pare.co/work/health-plan-member-wellness-rewards-platform/): A secure, multilingual wellness rewards platform for a national health plan: Okta identity, Drupal content and healthcare compliance built in. We run it too. - [Scaling Content Operations for a Global Learning Platform: A Content Architecture for edX](https://pare.co/work/edx-contentful-content-architecture-build-out/): A catalog past 4,000 offerings on an architecture sized for a fraction of it. ~1,000 pages then launched with no added headcount. Learn more. - [Establishing the Nation’s Pediatric Mental Health Leader Online: A Digital Front Door for Bradley Hospital](https://pare.co/work/bradley-hospital-website-redesign/): The first hospital for children’s mental health was invisible inside a health system’s site. Its own front door drew 95,000 new users in six months. - [Reaching Visitors Who Do Not Read English: An AI Translation Implementation for Visit Santa Cruz County](https://pare.co/work/visit-santa-cruz-ai-website-translation/): Human translation, PDFs and browser widgets each fail at scale. Pare Linguist now runs live at Visit Santa Cruz County. Learn more. - [Inspiring a Traveler in Two Minutes: A Personalization Quiz for Visit California](https://pare.co/work/visit-california-personalization-quiz-campaign/): Making a $32.8M campaign pay off after the click: 1.2M visitors reached the quiz Pare & Co built, and 81.4% finished it. Learn more. - [Putting Nine Research Specialists Behind One Question: A Multi-Agent AI System for Pare & Co](https://pare.co/work/multi-agent-ai-research-system/): Scout dispatches nine specialist agents built in Claude Managed Agents and delivers sourced intelligence briefs in Slack. In production since April 2026. - [Amplifying the Path to Help: A Problem Gambling Helpline Website for the Massachusetts Department of Public Health](https://pare.co/work/public-health-crisis-helpline-website-redesign/): 88% of Massachusetts visitors arrive on a phone and stay fifteen seconds. Call, text and chat are now on every key page, with Spanish at launch. - [Planning a Trip Without Leaving the Site: An AI Trip Planner for Visit California](https://pare.co/work/visit-california-ai-trip-planner-integration/): Travel planning was moving into AI chat. 48.4% of travelers who opened the planner sent a message, the strongest rate Mindtrip had measured. Learn more. - [Proving Clinicians Learned It: A Training Platform for PARC Innovations](https://pare.co/work/healthcare-clinician-training-platform-lms/): Training that once ran one live cohort at a time now sells as seats, and every learner is measured before and after. Launched early 2026. Learn more. - [Turning Financial Reporting Into a Slack Conversation: An AI Finance Agent for Pare & Co](https://pare.co/work/ai-finance-agent-revenue-reporting/): Penny answers revenue questions in Slack and calculates none of it herself. Every number is computed by deterministic code before she sees it. Learn more. - [Bringing 280 Destinations Into One Venue Search: An Olympic Training Platform for the LA28 Olympic and Paralympic Games](https://pare.co/work/visit-california-olympic-venue-search-platform/): Delegations were asking where their athletes will train. It is a product now: a search 200 miles from the Athletes’ Village returns 62 venues. Learn more. - [Evolving an Identity to Match the Trust Already Earned: A Brand System for Out & Equal](https://pare.co/work/out-and-equal-nonprofit-brand-identity-system/): The advice was sound; the brand read softer than the role. The new identity states the organization’s role on sight, under scrutiny. Learn more. - [Finding the Bigger Project Inside a Deadline: A Digital Strategy for the University of Colorado](https://pare.co/work/higher-education-digital-strategy-roadmap/): A university system asked what a platform migration would cost. See how Pare & Co interviewed six stakeholder groups, inventoried 8,500 records across 52 department sites and recommended the larger project instead. - [Merging Two Race Brands Before the Season Opened: A Site Consolidation for Supertri](https://pare.co/work/sports-events-site-consolidation-contentful/): A website consolidation for Supertri: two sites and two Contentful spaces became one before the season’s first major race, and the duplicate license was retired. - [Reimagining a Beloved Cultural Destination: A Platform Rebuild for the Isabella Stewart Gardner Museum](https://pare.co/work/isabella-stewart-gardner-museum-website-rebuild/): Staff had started using Google to find content on their own site. Three weeks after relaunch, exhibition page views were up 179.7%. Learn more. - [Returning a Marketing Team to the Market: A Contentful Optimization for nCino](https://pare.co/work/ncino-fintech-contentful-optimization/): Marketers were spending the week operating the CMS instead of working the market. The gap between saying it and shipping it closed. Learn more. - [Sustaining 200 Million Shoppers Through a Replatform: A Contentful Migration for Ibotta](https://pare.co/work/ibotta-contentful-replatform-zero-downtime/): The Performance Network reaches 200 million consumers and sits in the revenue path. It never stopped, and Ibotta’s team kept the capability. Learn more. - [Turning a Content Library Into a Growth Engine: A Headless Contentful Rebuild for Workhuman](https://pare.co/work/workhuman-contentful-headless-content-rebuild/): 8,500 pieces across two platforms and no way to tell what worked. One library and one taxonomy later, performance is readable in one place. Learn more. - [Accelerating the Answer at the Point of Care: A Unified Clinical Platform for the Oncology Nursing Society](https://pare.co/work/oncology-nursing-society-clinical-platform/): Three sites for 35,000 members in a setting with no time to check three places. Now one, with 40+ content types consolidated to 23. Learn more. - [Bringing a Policy Practice Into the Open: A Practitioner Playbook for The Policy Lab at Brown University](https://pare.co/work/brown-policy-lab-practitioner-platform/): Public administration programs rarely teach evidence-based policy. See how we designed a policy research website with modular, downloadable tools for Brown. - [Connecting Survivors to Legal Help They Can Reach Safely: A Legal Aid Platform for the Massachusetts Law Reform Institute](https://pare.co/work/legal-aid-website-accessibility-redesign/): Rebuilt to WCAG 2.1 AAA for people facing eviction or abuse. The quick-exit pattern went back to Drupal, where 11 sites now use it. Learn more. - [Expanding a Design System From the Inside: A System Extension for Fidelity Investments](https://pare.co/work/fidelity-investments-design-system-expansion/): The system was not broken, it was the constraint. A wider editorial vocabulary now ships on the existing cadence, by the existing team. Learn more. - [Giving a Nonprofit a Roadmap It Can Run Itself: A Customer Experience Audit for Farm Fresh Rhode Island](https://pare.co/work/nonprofit-website-ux-audit-and-roadmap/): They knew the site had problems, could not rank them and had no budget to redesign. They left with a ranked roadmap they run themselves. - [Lifting Conversion 40%: A Report Landing Page for RepTrak](https://pare.co/work/reptrak-landing-page-conversion-optimization/): The Global RepTrak 100 is the company’s top lead generator. The rebuilt landing page converted 40% better year over year. Learn more. - [Matching a Speed Company’s Own Standard: A Rebrand and Replatform for Aerospike](https://pare.co/work/aerospike-rebrand-contentful-replatform/): Aerospike sells a database on milliseconds, to buyers who benchmark claims. The website was the one surface not making the argument. Learn more. - [Publishing at the Speed of the Science: A Content Platform for Foundation Medicine](https://pare.co/work/foundation-medicine-content-platform-rebuild/): Routine updates took weeks in a field that moves weekly. 158 content types became 30, and draft-to-live now takes one working session. Learn more. - [Redefining UX for Government Software: A Design System for Revenue Solutions](https://pare.co/work/govtech-saas-accessible-design/): Design talent, tooling and a roadmap, with nothing joining them. 55 colors became 24, every one WCAG 2.2 AA, and QA finally had a standard. Learn more. - [Renewing a Trusted College Health Resource: Go Ask Alice! for Columbia Health](https://pare.co/work/columbia-go-ask-alice-health-platform-redesign/): Go Ask Alice! answers the questions students will not ask anyone they know. Anonymous, cited, and leaveable in one click on a shared device. Learn more. - [Speeding Up a Front End No One Could Touch: A Performance Engagement for Visit California](https://pare.co/work/visit-california-core-web-vitals-optimization/): Publishing a sentence took an hour and the home page weighed 25 MB. Home page now 3.61 MB, Core Web Vitals 3 to 31, no design change. Learn more. - [Supporting Caregivers Through a Long Illness: A Dementia Care Resource for UC San Francisco](https://pare.co/work/ucsf-dementia-care-caregiver-resource-hub/): Dementia decisions accumulate over years. UCSF now has a resource caregivers return to, kept current by their own team as research moves. Learn more. - [Unifying Five Legal Tech Brands: One Content Architecture for 8am](https://pare.co/work/8am-legal-tech-contentful-migration/): MyCase, LawPay, CasePeer, DocketWise and CPACharge onto one architecture. 4,700+ media files moved and 143+ SEO redirects preserved. Learn more. - [Converting Prospective Students Before They Visit: A Website for Keene State College](https://pare.co/work/higher-education-admissions-website-redesign/): The site had grown around the org chart. It is now a recruitment funnel: five nav items, four of them prospective-student territory. Learn more. - [Equipping Four Audiences With Their Own Path: A Campaign Platform for the National Environmental Education Foundation](https://pare.co/work/nonprofit-drupal-component-library-landing-pages/): NEEF’s programs had outgrown its site. The rebuilt platform let their own team build 100+ landing pages in three months. Three Davey Silvers followed. Learn more. - [Freeing a University Portfolio From Site-by-Site Budgets: A Multisite Platform for Tufts University](https://pare.co/work/higher-education-drupal-multisite-consolidation/): A brand change once meant editing dozens of themes by hand. Now it propagates through one pattern library, and staff open sites, not projects. Learn more. - [Moving to a Platform Built for Structure: A Contentful Migration for LinkSquares](https://pare.co/work/linksquares-wordpress-to-contentful-migration/): A company selling structured data held its own content in a WordPress plugin it wrote. It has run on Contentful and Next.js ever since. Learn more. - [Sustaining Fifty-Four Peer Networks: A Member Platform for the Association of Independent Colleges of Art + Design](https://pare.co/work/association-listserv-forum-community-migration/): Fifty-four listservs rebuilt group by group, ~6,700 memberships and 9,000+ forum threads carried across. Twelve weeks, no password-reset email. Learn more. - [Unifying Four Hospital Websites Ahead of One Brand: A Digital Strategy for Endeavor Health](https://pare.co/work/endeavor-health-digital-strategy/): Four hospital websites answered the same patient questions four ways. Discover the digital strategy Pare & Co delivered ahead of the Endeavor Health rebrand. - [Launching in Seven Weeks, Then Building to Last: A Two-Phase Platform for Rare](https://pare.co/work/nonprofit-mvp-launch-headless-rebuild/): Rare had no category to launch into and no pattern to copy. Catch Carbon went public in seven weeks, then came back as infrastructure. Learn more. - [Measuring a Trip You Don’t Sell: An Analytics Practice for Visit California](https://pare.co/work/visit-california-dmo-analytics-practice/): How does a DMO measure a trip it never sells? The destination marketing analytics practice Pare & Co ran for Visit California measured intent instead. - [Modernizing the Platform Global Health Policy Runs On: A Rebuild for the Institute for Health Metrics and Evaluation](https://pare.co/work/ihme-health-data-platform-rebuild/): The platform behind the Global Burden of Disease study was end-of-life. It now runs current security and SSO, on IHME’s own design language. Learn more. - [Organizing a Statewide Library Around Who Is Asking: A Brand and Platform Redesign for AskRI](https://pare.co/work/library-platform-redesign/): AskRI had grown until finding the right resource was the hard part. Each audience now has its own route, and staff have tools they can use. Learn more. - [Proving the Idea in Two Months: An MVP for Sound Dollar](https://pare.co/work/fintech-publishing-mvp-built-on-storyblok-nextjs/): Planners, journalists and analysts were on the payroll with nowhere to publish. Two months later the editorial team was publishing daily. Learn more. - [Showing Students 700 Real Careers: A Career Platform for Wingspans](https://pare.co/work/wingspans-student-career-exploration-platform/): Most resources describe occupations abstractly. 700+ career stories and 40 mini-documentaries make them people a student can actually see. Learn more. - [Speaking With One Voice Across 100 Agencies: A Multisite Platform for the State of Rhode Island](https://pare.co/work/rhode-island-government-multisite-platform/): 100+ agencies once ran a fractured network of sites. Agency sites now launch in minutes. Acquia Engage Award, Public Sector, 2022. Learn more. - [Surprising Visitors the Way the Zoo Does: A Digital Redesign for Roger Williams Park Zoo](https://pare.co/work/zoo-website-redesign/): A site built as a directory of opening times is complete and surprises no one. The new content structure increased circulation through the site. Learn more. - [Turning a Smartwatch Into a Continuous Stress Sensor: A Wearable Integration for Optivio](https://pare.co/work/digital-health-wearable-garmin-sdk-integration/): Stress isn’t something people pause to log. See how Pare & Co engineered a digital health wearable integration for Optivio to enable continuous background data. - [Turning Prevention Data Into Action: A Research Platform for the American Foundation for Suicide Prevention](https://pare.co/work/afsp-suicide-prevention-research-platform/): Research that sat in policy contexts, rebuilt as four chapters carrying a reader from Harris Poll findings to intervention to systemic advocacy. Learn more. - [Uniting 17,000 Employees Around One Platform: An Employee Intranet for Brown University Health](https://pare.co/work/brown-university-health-employee-intranet/): Two jobs with opposite failure modes, for 17,000 employees. Nielsen Norman Group named the result one of the world’s ten best intranets. - [Earning Trust Before Asking for an Application: A Fintech Lending Platform for One Percent for America](https://pare.co/work/fintech-lending-platform-citizenship-loans/): Payday lenders reached this audience first, so a 1% offer had to survive their skepticism. 2,300+ citizenship journeys later, it has. Learn more. - [Moving to AWS Without a Minute of Downtime: A HIPAA Migration for a National Health Insurer](https://pare.co/work/healthcare-aws-migration-zero-downtime/): Fixed hardware answered demand spikes by being over-provisioned all year. Two platforms moved to AWS in three months, no downtime. Learn more. - [Turning Fragmented Sites Into Dealer Infrastructure: A Governed Content Platform for CarGurus](https://pare.co/work/cargurus-dealer-subscription-platform/): Dealer subscriptions pay for the business and the dealer sites bounced at 61.57%. The problem was the operating model, not the websites. Learn more. - [Bringing Global Offices Together: An Intranet for a Private Equity Firm](https://pare.co/work/private-equity-firm-global-intranet-platform/): Institutional knowledge was siloed by geography. The intranet carried the network across offices, then became how they worked within them. Learn more. - [Guiding Volunteers From Curiosity to Citizen Science: An Expedition Booking Platform for Earthwatch](https://pare.co/work/earthwatch-volunteer-expedition-booking-platform/): Volunteers reach remote field sites through a long journey online first. Discover how Pare & Co engineered a unified expedition booking platform for Earthwatch. - [Motivating Farmers to Stay With a Harder Method: An Online Learning Platform for Seraphic Group](https://pare.co/work/agriculture-online-learning-platform/): Regenerative farming pays over time and costs more in the first season. The platform had to hold a learner past that season. Learn what we did. - [Publishing an Exhibition Without Printing It: A Digital Publishing Platform for the RISD Museum](https://pare.co/work/risd-museum-digital-exhibition-publishing-platform/): The cost of printing every exhibition catalog had outgrown the return. Ziggurat replaced the press, then put two student shows online six weeks from approval. Learn more. - [Reaching the Right Protocol Mid-Shift: An Intranet Redesign for Southcoast Health](https://pare.co/work/hospital-clinical-intranet-servicenow-ux-design/): Clinicians search during a shift, not between them. Fourteen templates became the specification the ServiceNow replatform was built against. Learn more. - [Showing 91,000 Veterinarians What Membership Buys: A Member Platform for the American Veterinary Medical Association](https://pare.co/work/avma-veterinary-association-member-platform/): AVMA has spoken for American veterinary medicine since 1863, and members renewed without seeing what membership includes. Now the site shows them. Learn more. - [Opening a Collection to the World: A Digital Platform for the RISD Museum](https://pare.co/work/risd-museum-open-source-gallery-platform/): A collection that was 13% visible is now 85,948 works online, with public-domain images free to download and reuse. Learn more. - [Opening Billboards to Buyers Who Have Never Used an Agency: A Self-Service Platform for Outfront Media](https://pare.co/work/outfront-media-self-serve-advertising-platform/): Growth depended on businesses that had never bought a billboard. They can now buy without an account manager or a media kit. Learn more. - [Publishing Straight From the System of Record: A Product Website for Precision Digital](https://pare.co/work/salesforce-as-cms-for-manufacturing-product-catalog/): Almost everything already lived in Salesforce. ExDirect.com launched dynamic from static HTML, with no second system to keep in agreement. Learn more. - [Supporting Artists and Designers From Application to Mid-Career: A Career Platform for the RISD Career Center](https://pare.co/work/higher-education-career-services-platform-redesign/): RISD serves artists and designers in perpetuity, far past any academic calendar. One platform is now legible to six audiences. Learn more. - [Training the Educators Military Families Depend On: A Learning Platform for Ohio State University](https://pare.co/work/virtual-lab-school-learning-platform/): Military educators worldwide maintain certification here. The rebuilt platform supports hundreds more concurrent users, offline where needed. Learn more. - [Freeing a Small Staff to Run a Complex Schedule: A Platform Rebuild for the Coolidge Corner Theatre](https://pare.co/work/cinema-ticketing-events-platform-drupal-rebuild/): Programs, reservations and ticketing behind one Art Deco front door, and a small staff with real control over the schedule. Learn more. - [Getting a New Message to Market in Four Weeks: A Phased Repositioning for J.D. Power](https://pare.co/work/jd-power-brand-repositioning-website-refresh/): The market read J.D. Power as a car company while it was for sale. New message live in four weeks; XIO Group bought it for $1.1B. Learn more. - [Powering 200 Affiliates Through One Olympics: Coverage Infrastructure for NBC Sports](https://pare.co/work/nbc-sports-olympics-affiliate-publishing-platform/): At Olympic volume, friction does not make a story late, it makes it not exist. 200+ stations now submit through one standardized flow. Learn more. - [Opening Two Doors to One Catalog: A Global Storefront for Leica Geosystems](https://pare.co/work/leica-geosystems-global-ecommerce-storefront/): Every country had its own admin, catalog and translation pipeline. Now one of each runs every market, and new stores launch on demand. Learn more. ## Insights 75 signed articles. Every piece names one author accountable for it. - [Insights](https://pare.co/insights/): The article archive - [You Can’t Proofread a Prompt](https://pare.co/insights/you-cant-proofread-a-prompt/): A page is deterministic and a prompt isn’t. Why the same prompt gives different answers, what that breaks in review, and what has to replace proofreading. - [NESHCo 2026: What Healthcare Communicators Are Actually Talking About](https://pare.co/insights/neshco-2026-recap/): Pare attended NESHCo 2026 and walked away with a Silver Lamplighter Award and a clearer picture of what’s on healthcare communicators’ minds: resource… - [Most AI Agents Stop Reading Your Content Before They Finish the First Section](https://pare.co/insights/token-aware-content-ai-agents/): AI agents don’t read your content top to bottom. They pull individual passages inside strict token limits. Learn how token-aware content architecture improves… - [Your Brand Is Probably Invisible to AI Search. SEO Week 2026 Explained Why.](https://pare.co/insights/ai-search-visibility-seo-week-2026/): AI systems like ChatGPT, Perplexity, and Google’s AI Overviews filter out most content before a model ever reads it. Here’s what SEO Week 2026 revealed about… - [Digital Front Door, Meet Digital Back Office: The Multi-Brand CMS Challenge in Integrated Healthcare](https://pare.co/insights/digital-front-door-cms-healthcare/): Health systems grown through acquisition are investing in unified digital front doors: the patient-facing layer of scheduling, intake and records. - [Salesforce + Contentful: From Website Content to AI Agent Context](https://pare.co/insights/salesforce-contentful-cms-to-context-layer/): Salesforce bought the context layer AI agents reason from. Here’s what the Contentful acquisition means for governed content… - [WCAG Mandate Is Extended a Year: What This Means for You and Your Company](https://pare.co/insights/wcag-deadline-extended/): The DOJ extended the ADA Title II WCAG 2.1 compliance deadline to April 2027, but the legal obligation hasn’t changed. Learn what the new deadlines mean for… - [Answer Engine Optimization: What Healthcare Communicators Need to Know](https://pare.co/insights/answer-engine-optimization-healthcare/): AI-powered search is changing how patients find health information online. Learn how healthcare organizations can structure content for AEO to show up in AI… - [GDPR and Universities: Why Most Campuses Are Still Getting This Wrong](https://pare.co/insights/gdpr-higher-education-compliance/): Most universities are still falling short on GDPR compliance, from consent gaps and vendor contracts to breach reporting. Learn what the regulation actually… - [The Governance Monster No One Identifies When Organizations Move to Structured Content Distribution](https://pare.co/insights/structured-content-governance/): Structured content migrations stall because of governance, not technology. Learn the three failures that derail CaaS implementations and what actually works. - [The ADA Title II extension isn’t a reprieve. It’s a countdown reset.](https://pare.co/insights/ada-title-ii-extension-section-504-two-deadline-trap/): The DOJ extended ADA Title II web accessibility deadlines, and HHS has now matched it for Section 504. The dates moved; the obligations didn’t. Here’s what to do… - [Content Won the Web. Context Wins the Agents.](https://pare.co/insights/context-wins-the-agents/): AI agents are only as good as the content behind them. Here’s how structured content, governance, and CMS architecture determine whether your agents deliver… - [SEO vs. GEO Is a False Choice. Here’s What Actually Matters.](https://pare.co/insights/seo-vs-geo-citation-ready-content/): Most organizations treat SEO and GEO as separate strategies. The real question is whether your content is built for citation across both channels. - [What Is Citation-Ready Content Architecture? A Framework for the Age of AI Search](https://pare.co/insights/citation-ready-content-architecture/): Citation-Ready Content Architecture is a framework for building content that ranks in search and gets cited by AI answer engines simultaneously. - [Toss the ROT: How a ROT Analysis Can Kickstart Progress for Your Content](https://pare.co/insights/rot-analysis-content-strategy/): A ROT analysis helps organizations identify and eliminate redundant, obsolete, and trivial content before it harms UX, SEO, and credibility. Learn how… - [The Escalating Costs of California’s New Privacy Mandates](https://pare.co/insights/california-ccpa-cpra-compliance-costs/): California’s updated CCPA and CPRA regulations bring higher fines, new deadlines, and active enforcement starting in 2025. Learn what’s changed, what’s coming… - [Choosing the Right CMS for Healthcare Organizations](https://pare.co/insights/healthcare-cms-selection/): Healthcare CMS selection goes beyond technology—it shapes compliance, accessibility, and digital trust. Learn what healthcare organizations should prioritize… - [The 2026 CCPA Website Compliance Checklist](https://pare.co/insights/ccpa-website-compliance-checklist/): Is your website CCPA-compliant in 2026? With penalties up to $7,988 per intentional violation, use this checklist to audit your homepage links, GPC signal… - [The ADA Digital Accessibility Mandate: What Stakeholders Need to Know](https://pare.co/insights/wcag-compliance/): The April 2027 ADA compliance deadline is approaching. Learn what WCAG 2.1 Level AA requires, who’s affected, and what risks your organization faces —… - [What You Need to Know About Contentful in 2026](https://pare.co/insights/what-is-contentful/): Contentful has evolved from CMS alternative to enterprise content platform. Learn why organizations choose Contentful for composable architecture, AI… - [GDPR & CCPA: Why Privacy Compliance Matters for Your Website](https://pare.co/insights/gdpr-ccpa-privacy-compliance/): Learn how GDPR and CCPA compliance affects your website. Discover why modern CMS platforms are essential for meeting privacy regulations and building user… - [14 Answers to Common Questions about Generative Engine Optimization (GEO) in 2026](https://pare.co/insights/generative-engine-optimization-questions/): Get answers to 14 common questions about Generative Engine Optimization (GEO) in 2026. Learn how to optimize your content for AI tools like ChatGPT and Gemini. - [Turning Online Users Into On-Site Visitors: Visit Page Best Practices for Museums](https://pare.co/insights/museum-visit-page-best-practices/): Learn how to design museum visit pages that convert online browsers into on-site visitors. Expert tips on content strategy, mobile UX, and accessibility. - [Designing Accessible and Compelling Navigation for Museums & Cultural Organizations](https://pare.co/insights/museum-navigation-design/): Learn how to design accessible, user-friendly navigation for museum and cultural organization websites. Expert insights on dropdown menus, mobile… - [How LLMs Index Your Site — and How Accessibility Improves Their Answers and Your GEO](https://pare.co/insights/how-llms-index-accessibility-improves-their-answers-geo/): In the face of a rapidly evolving SEO/GEO landscape, the fundamentals are strong. Good accessibility practices increase accuracy when LLMs crawl & index. - [How DMOs Can Keep Travelers Engaged in 2025—Even as Demand Softens](https://pare.co/insights/dmo-digital-strategy-traveler-engagement/): With US inbound travel spending down $12.5B in 2025, DMOs need strategic digital platforms to survive. Learn 3 proven strategies to maintain traveler… - [Accessibility for Busy Content Teams: The Powerful “Fix-It-Forward” Strategy](https://pare.co/insights/accessibility-fix-it-forward-strategy/): Learn how busy content teams can implement website accessibility without overwhelming resources. Discover the “fix-it-forward” strategy that delivers… - [Why a Technical Audit is a Smart Investment](https://pare.co/insights/website-technical-audit-value/): Discover why technical audits are smart investments for digital platforms. Get strategic insights, identify opportunities, and make informed decisions. - [Navigating Your Drupal Solr Migration: From Acquia Search to SearchStax](https://pare.co/insights/drupal-acquia-searchstax-migration/): If your Drupal site relies on Acquia Search built on Solr, you’re likely facing a migration from Acquia Search to SearchStax. We’ve guided numerous… - [Everything You Should Know About Optimizing for GEO in 2026](https://pare.co/insights/generative-engine-optimization-guide/): Complete Generative Engine Optimization (GEO) guide 2026: Learn how to get your content cited in ChatGPT, Gemini & Perplexity AI search results. Includes… - [Drupal Canvas: A New Era for Site Building](https://pare.co/insights/drupal-canvas-experience-builder/): A new initiative in Drupal promises to radically streamline and simplify how we build and design flexible landing pages with independence - [Turning Challenges into Opportunities: How Our Innovation Lab Drives Client Value](https://pare.co/insights/how-our-innovation-lab-drives-client-value/): When our team gathered virtually on Friday, March 14th, for our latest company-wide Innovation Lab, we weren’t just looking to tinker with new technologies —… - [Staying Curious and Being Human in the AI Age](https://pare.co/insights/staying-curious-being-human-ai-age/): Volatility, uncertainty, complexity, and ambiguity describes our current times. Staying resilient and human means staying curious. - [Five Questions about AI’s Impact on SEO and Their Evolving Answers](https://pare.co/insights/ai-impact-on-seo/): AI is changing the SEO landscape, but the fundamentals are still strong. We explore common questions and how to prepare for the future of SEO. - [How does the European Accessibility Act affect your business?](https://pare.co/insights/european-accessibility-act-compliance/): The European Union has created its own version of the ADA (Americans with Disabilities Act). This law applies if your business sells products or services in Europe. - [From Hack Days to Innovation Labs: Putting AI Models to the Test](https://pare.co/insights/putting-ai-models-to-the-test/): Discover how Pare is pushing the boundaries of AI innovation by testing and exploring the real-world applications of AI models. Learn about our journey… - [Translation Solutions: Which Approach Is Right for Your Site?](https://pare.co/insights/website-translation-solutions/): What do you do when website translation becomes a top priority? Here, we share the top 3 ways to translate your content — and the questions to ask first. - [Pare leads the Contact Form Track as part of the influential Drupal CMS initiative](https://pare.co/insights/drupal-cms-contact-form-tracking/): Drupal CMS aims to expand market share and simplify site creation by providing recipes for common needs and easy onboarding into complex features. - [How we Use A.I.: Aligning our Responsibilities and Commitment with our Core Values](https://pare.co/insights/responsible-ai-policy/): Our excitement for artificial intelligence (A.I.) is balanced with caution and thoughtfulness as we craft an evaluation rubric to measure A.I.’s impact. - [Welcome Drupal 11 🎉](https://pare.co/insights/drupal-11/): If you’ve been following along, Drupal 11 was set to be released during one of two windows in 2024 — either in July or later in the year in December — and a… - [Augmented & Virtual Reality: Pros, Cons, & Possibilities](https://pare.co/insights/augmented-virtual-reality-pros-cons/): Potential use cases for augmented and virtual reality continue to emerge. Learn what AR/VR is good for, what it’s not, and how it could engage your audience. - [PDFs: Understanding the Love-Hate Relationship (And What To Use Instead)](https://pare.co/insights/pdf-accessibility-alternatives/): When you hide critical content inside PDFs, you’re hurting your website’s mobile experience, accessibility, and SEO. Here’s what to do instead. - [Patient-Centric Websites: Strategies for Building Stronger Connections](https://pare.co/insights/patient-centric-websites/): In the digital healthcare era, the accessibility of hospital and health system websites has become a critical factor in delivering exceptional patient… - [The Third-Party Cookie Didn’t Die. Your Privacy Work Still Matters.](https://pare.co/insights/end-of-third-party-cookies/): Google spent six years promising to kill the third-party cookie, then didn’t. What actually happened, and why the privacy work still matters. - [What Matters More: Your CMS/DXP or the Implementation?](https://pare.co/insights/cms-dxp-implementation/): When embarking on a new CMS or DXP project there are many excellent choices. Choose the wrong implementation partner and your project is dead in the water. - [Our Website Discovery Playbook for Higher Education Institutions](https://pare.co/insights/higher-education-discovery-playbook/): Tips for navigating the complex and unique needs of college and university websites to create effective information architecture and navigation systems - [3 Elements of Responsive Branding (and Why You Need Them)](https://pare.co/insights/what-is-responsive-branding/): Have you ever waved to someone and they didn’t wave back? Awkward, right? But are you sure they could see you and recognize you? Was the sun in their eyes?… - [WCAG 2.2: A Comprehensive Checklist of What’s New](https://pare.co/insights/wcag-2-2-guidelines-checklist/): WCAG 2.2 shifts the previous standards to help brands make their websites more accessible for all users. Here’s what to know to stay compliant. - [More than Mouse Clicks: A Non-Disabled User’s Guide to Accessible Web Navigation](https://pare.co/insights/screen-readers-accessible-web-navigation/): The world of digital accessibility can be daunting. But as with anything, the key is to start small. - [MACH Architecture: What It Is & Why You (Might) Need It](https://pare.co/insights/what-is-mach-architecture/): MACH stands for microservices, APIs, cloud-native, and headless — and it’s setting a new standard for modern websites. - [Supporting Personal Safety: Best Practices with a Quick Exit Button](https://pare.co/insights/user-safety-quick-exit-best-practices/): A quick exit button lets someone leave a page instantly and clears it from browser history. Best practice for sites serving people at risk. - [Cookie Consent Management: Why It Matters and How to Choose a Platform](https://pare.co/insights/cookie-pro-consent-management/): Twenty states now have privacy laws, GDPR never went away and the cookie banner is the least of it. What a consent management platform does and how to pick one. - [Pare’s Client Lifespan Wins Nielsen Norman Group Award for Top Ten Intranets of 2023](https://pare.co/insights/lifespan-nielsen-norman-group-top-ten-intranets-2023/): Nielsen Norman Group named the Lifespan intranet one of the ten best in the world for 2023. The strategy, research and development behind it. - [UX in Healthcare: 4 Best Practices for Engaging Patients](https://pare.co/insights/healthcare-ux-best-practices-engaging-patients/): A patient-centered digital experience is no longer optional for healthcare providers. Learn four best practices for improving UX at your organization. - [How People Read Online – and What That Means for Your Website](https://pare.co/insights/how-people-read-online/): Check out our post with four key tips to help make your content easy to read for people of all abilities and set your website up for success. - [Rage Clicks and Thrashed Cursors — How to Deal with Frustrated Users](https://pare.co/insights/rage-clicks-website-friction-solutions/): How to detect user frustration signals and address the source of their frustration to create smoother customer experiences. - [6 Proven Best Practices for Crafting a Compelling Annual Report](https://pare.co/insights/six-best-practices-crafting-compelling-annual-reports/): A compelling annual report can make the difference in reaching your engagement goals. Here are 6 best practices to create a report that gets results. - [Microservices Architecture: Developing a Business Case and Key Considerations for a Progressive Approach](https://pare.co/insights/microservices-migration-business-case/): Organizations are daunted when shifting a legacy application or monolith to a microservices architecture. Consider that a move to microservices can be done… - [5 Crucial Steps to Create a Standout Digital Customer Experience](https://pare.co/insights/five-steps-create-standout-digital-cx/): Learn techniques to assess and improve your digital customer experience so you can better attract, delight, and retain your target customers. - [An Introduction to Creating Inclusive Design for Digital Platforms](https://pare.co/insights/introduction-inclusive-design/): “Inclusive design” may sound like vague, trendy, technical jargon. But inclusive design isn’t a trend — it’s the world catching up on the kind of digital… - [Creating the Best Online Learning Platform for Your Audience](https://pare.co/insights/creating-a-custom-online-learning-platform/): All learning platforms are not the same. You need to understand what is at stake before creating a successful education tool. - [The UX of M&A: Getting the Best of All Worlds When Merging Websites and Digital Platforms](https://pare.co/insights/merging-websites-ux-best-practices/): When merging two companies’ digital platforms, don’t lose the best user experience from either one. Find the best of both for a stunning digital experience. - [Quantitative vs. Qualitative Data: Using Both to Build a Better Digital Platform](https://pare.co/insights/using-both-quantitative-qualitative-data-build-digital-platform/): Quantitative and qualitative research each provide valuable data, but they’re more powerful together. Here’s how to use both to optimize your digital platform. - [Websites vs. Platforms: What You Need to Know](https://pare.co/insights/what-is-difference-between-websites-platforms/): Websites and platforms provide very different user experiences - and knowing the difference can be crucial to meeting your business needs. - [From Personification to Personalization: Taking Platform Engagement to the Next Level](https://pare.co/insights/website-personalization/): Personalized user experiences are now table stakes for digital platforms. But not all personalization tools are built equal. Here’s what you need to know. - [Building a Composable Business: Mindset First, Technology Second](https://pare.co/insights/building-composable-business/): A composable business is a mindset, technology, and processes that enable organizations to innovate and adapt quickly to changing business needs. - [The New Rules for Company Intranets: Why You Need to Go Beyond the Desktop](https://pare.co/insights/mobile-optimized-company-intranet/): With 80% of today’s workforce deskless, you need a mobile optimized company intranet to make sure you provide an inclusive experience for all. - [Platform Metrics: Using Measurement to Optimize Performance](https://pare.co/insights/platform-performance-metrics/): Data is easy to get - platforms provide detailed user information. But how do you turn data into actionable insights? - [Is a Microservices Architecture Right for Your Platform?](https://pare.co/insights/microservices-architecture-guide/): Microservices are growing in popularity for enterprise-level platforms because they provide a faster and more flexible way to leverage technology. But are… - [Asynchronous Messaging Platform helps the State of Rhode Island Departments Inform One Another](https://pare.co/insights/drupal-cross-agency-messaging-platform/): How we leveraged Drupal’s native APIs to push notifications to the many department websites for the State of Rhode Island. - [Contentful, Cosmic, Dato or Prismic? A headless CMS Comparison](https://pare.co/insights/headless-cms-comparison-contentful-cosmic-dato-prismic/): You’ve decided to decouple, you’re building your stack, and the options are limitless — but now you have to choose. - [There is no Magic Wand: Plugins won’t fix accessibility](https://pare.co/insights/plugins-will-not-fix-accessibility/): There is no way to prevent humans from creating unusable websites. Humans need to fix the problems, not robots. - [9 Tips to Getting Better Design Feedback](https://pare.co/insights/how-to-give-better-design-feedback/): These nine tips keep communication flowing, move projects along their track, and build trust as we move from UX & design into development. - [How Customer Journey Maps support Project Success](https://pare.co/insights/customer-journey-mapping/): Investigate, document, and understand large story-arcs across communication channels with a Customer Journey Map. Optimize workflows, identify gaps, and bring… - [Why Your Mega Menu Might be Killing Your SEO](https://pare.co/insights/why-mega-menu-might-be-killing-your-seo/): Pare President Matthew O’Bryant reveals the surprising way your mega menu might secretly be sabotaging your site’s SEO, and how to avoid it. ## News 78 announcements. - [News](https://pare.co/news/): Firm announcements, client launches and event appearances - [Oomph and Adapt USA are now Pare & Co](https://pare.co/news/oomph-and-adapt-usa-are-now-pare/): Two firms, one name. A letter from founder and CEO Christopher Murray on why the name changed, and what stays the same for clients. - [Pare joins the Drupal AI Initiative](https://pare.co/news/pare-joins-drupal-ai-initiative/): Pare has joined the Drupal AI Initiative, contributing to how AI capability is built into the Drupal project itself. Learn more. - [AI visibility without damaging search, in Search Engine Land](https://pare.co/news/search-engine-land-ai-visibility/): Search Engine Land asked five practitioners how to get cited by AI without hurting search. We argued citation and ranking are different outcomes. Learn more. - [nCino and 8am named to CNBC’s World’s Top Fintech Companies 2026](https://pare.co/news/ncino-8am-cnbc-top-fintech-2026/): nCino and 8am, both Pare clients, are named to CNBC and Statista's World's Top Fintech Companies 2026 in the enterprise category. Learn more. - [Contentful launches Palmata](https://pare.co/news/contentful-launches-palmata/): Contentful launched Palmata, a platform for measuring how AI answer engines represent a company. Pare is a Contentful partner. - [Bradley Hospital's site takes a DANDA Platinum](https://pare.co/news/bradley-hospital-danda-platinum/): Bradley Hospital's standalone site has won Platinum in the DANDA Awards' fifth season and a Gold Digital Health Award. Learn more. - [Bradley Hospital wins a NESHCo Lamplighter Silver](https://pare.co/news/bradley-hospital-neshco-lamplighter/): Bradley Hospital's website has won a Silver Lamplighter Award in the Websites category at NESHCo 2026. Learn more. - [Acquia launches Acquia AI and makes Source a command center](https://pare.co/news/acquia-source-command-center-acquia-ai/): Acquia pulled content, assets, governance and AI agents onto one surface built on Drupal CMS, with a no-code agent builder inside it. Learn more. - [Two DANDA Silvers in the awards’ fourth season](https://pare.co/news/danda-season-four-silvers/): Silver in Website for Brown University Health and a second for the Oncology Nursing Foundation — our third and fourth DANDA honors. Learn more. - [Oomph acquires Adapt USA](https://pare.co/news/oomph-acquires-adapt-usa/): Oomph, now Pare & Co, has acquired Adapt USA, bringing a Contentful Gold Partner practice and its enterprise SaaS client base into the combined firm. - [No-Spin Evidence Review wins a Davey Silver](https://pare.co/news/no-spin-evidence-review-davey-silver/): No-Spin Evidence Review, built for the Coalition for Evidence-Based Policy, has won a Silver Davey Award in Social Responsibility. Learn more. - [The Gardner Museum site wins a w3 Silver](https://pare.co/news/gardner-museum-w3-silver/): The Isabella Stewart Gardner Museum's rebuilt site has won a W3 Silver award for design and user experience. Learn more. - [Rosetta Live Site Translation, contributed to Drupal](https://pare.co/news/rosetta-live-site-translation-drupal-module/): Kyle Davis published Rosetta Live Site Translation to Drupal.org, a self-hosted alternative to subscription translation widgets. Learn more. - [The Oncology Nursing Society’s platform wins DANDA Gold](https://pare.co/news/oncology-nursing-society-danda-gold/): The Oncology Nursing Society's platform has won Gold in the DANDA Awards Digital Media category. Learn more. - [The Oncology Nursing Society’s platform takes a Digital Health Award](https://pare.co/news/oncology-nursing-society-digital-health-silver/): The Oncology Nursing Society's platform has won a Silver Digital Health Award for Web-based Digital Health in the Spring 2025 session. Learn more. - [Adapt USA reaches Contentful Gold Partner](https://pare.co/news/adapt-contentful-gold-partner/): Contentful placed Adapt at Gold in its Solution Partner program in April 2025, eight months before Adapt USA joined Pare & Co. Learn more. - [Finalist for Best Agency Culture at the Global Agency Awards](https://pare.co/news/global-agency-awards-2025-finalist/): Oomph was named a finalist for Best Agency Culture at the 2025 Global Agency Awards, cited for remote-first working and 1% for the Planet. - [Visit California brings AI trip planning to its road trips hub with Mindtrip](https://pare.co/news/visit-california-mindtrip-ai-road-trips/): Visit California has brought AI trip planning to its road trips hub with Mindtrip, embedded and guardrailed by Pare. Learn more. - [Oomph is a Gold-level Drupal Certified Partner](https://pare.co/news/drupal-certified-gold-partner/): Oomph has been named a Gold-level Drupal Certified Partner by the Drupal Association. Learn more. - [Investigative UX at NEDCamp 2024](https://pare.co/news/nedcamp-2024-investigative-ux/): Most user research happens before launch, when the answers are still predictions. J. Hogue's NEDCamp session argued for going back after. Learn more. - [Go Ask Alice! takes three awards for its redesign](https://pare.co/news/go-ask-alice-three-2024-awards/): Go Ask Alice! has won a DANDA Gold, a Silver Digital Health Award and a GDUSA Health+Wellness Design Award for its redesign. Learn more. - [Eleven years as NEDCamp’s platinum sponsor](https://pare.co/news/nedcamp-platinum-sponsor-eleven-years/): TheDropTimes noted Oomph as platinum sponsor of the volunteer-run New England Drupal Camp for eleven consecutive years. Learn more. - [Oomph leads the Contact Form track for Drupal CMS](https://pare.co/news/oomph-leads-contact-form-track-drupal-cms/): The Drupal CMS initiative lowers the barrier for first-time adopters. J. Hogue leads the track behind one of the first things a new site needs. Learn more. - [Two American Digital Design Awards from Graphic Design USA](https://pare.co/news/graphic-design-usa-digital-design-awards-2024/): Graphic Design USA has given Oomph two 2024 American Digital Design Awards, for Mass Legal Help and The Lab Manual. Learn more. - [United Way names Oomph an Equity Challenge Organizational Champion](https://pare.co/news/united-way-equity-challenge-champion/): United Way has named Pare an Equity Challenge Organizational Champion, recognizing firm-wide participation in its equity program. Learn more. - [A first core contribution at DrupalCon Portland](https://pare.co/news/julie-elman-first-drupal-core-contribution/): Julie Elman made her first Drupal core contribution at DrupalCon Portland 2024, written up in TheDropTimes. Learn more. - [Nick Pizzo becomes a Contentful Certified Professional](https://pare.co/news/nick-pizzo-contentful-certified/): Nick Pizzo earned the Contentful Certified Professional credential at Adapt USA in June 2024. He is now a Technical Lead at Pare. Learn more. - [Quick Exit Button, contributed to Drupal](https://pare.co/news/quick-exit-button-drupal-module/): Quick Exit Button, published to Drupal.org in April 2024, lets a visitor leave a page in one press and clear it from their browser history. Learn more. - [Ibotta joins Adapt USA](https://pare.co/news/ibotta-new-client/): Ibotta, whose performance network reaches over 200 million consumers, has joined Adapt USA, now part of Pare & Co. Learn more. - [RepTrak joins Adapt USA](https://pare.co/news/reptrak-new-client/): The RepTrak Company, publisher of the Global RepTrak 100, engaged Adapt USA, now part of Pare & Co, on its reputation data platform. Learn more. - [IHME’s platform wins a Digital Health Award](https://pare.co/news/ihme-digital-health-award-bronze/): The Institute for Health Metrics and Evaluation's rebuilt healthdata.org platform has won a Bronze Digital Health Award. Learn more. - [LinkSquares moves to Contentful with Adapt USA](https://pare.co/news/linksquares-contentful-migration/): LinkSquares, the AI contract and legal document analytics company, migrated to Contentful with Adapt USA, now part of Pare & Co. Learn more. - [Three Davey Silvers for the National Environmental Education Foundation](https://pare.co/news/neef-three-davey-silvers/): The National Environmental Education Foundation's platform won three Silver Davey Awards: Education, Non-Profit and Website Redesign. Learn more. - [A custom EHR for Fathers’ Uplift](https://pare.co/news/fathers-uplift-client-spotlight/): Adapt USA, now part of Pare & Co, designed and built a custom electronic health record system for Fathers' Uplift across three phases. - [Velan Studios joins Adapt USA as a digital consulting client](https://pare.co/news/velan-studios-new-client/): The studio behind Mario Kart Live: Home Circuit and Knockout City brought in Adapt USA, now Pare & Co, on site performance and how the work gets shown. - [Lifespan’s intranet is one of the ten best in the world](https://pare.co/news/lifespan-intranet-nielsen-norman-group/): Nielsen Norman Group has named the Lifespan intranet one of the ten best intranets in the world for 2023. Learn more. - [Shared Field Display Settings, contributed to Drupal](https://pare.co/news/shared-field-display-settings-drupal-module/): Shared Field Display Settings was released to Drupal.org, letting one field's display configuration be governed centrally across every bundle. Learn more. - [Suicide Prevention Now wins a Digital Health Award](https://pare.co/news/afsp-digital-health-award-silver/): The nonprofit site took silver in the Web-based Digital Health Microsite category. Learn more about the award. - [Oomph is now an Acquia Certified Drupal Cloud Practice](https://pare.co/news/acquia-certified-drupal-cloud-practice/): Pare & Co is an Acquia Certified Drupal Cloud Practice with a proven track record in enterprise Drupal Cloud hosting, compliance and Site Factory. Learn more. - [Matt Obert credits his Oomph years for his Drupal contributions](https://pare.co/news/thedroptimes-matt-obert-interview/): TheDropTimes interviewed Matt Obert, who credited his 2017 to 2019 tenure at Oomph with sparking his Drupal API contributions. Learn more. - [Suicide Prevention Now is named a Best Of Year by Graphic Design USA](https://pare.co/news/afsp-graphic-design-usa-best-of-year/): Suicide Prevention Now, built for AFSP, has been named a Best Of Year winner in Graphic Design USA's Designing For Good category. Learn more. - [Two W3 Silvers for Providence Equity](https://pare.co/news/providence-equity-w3-silvers/): Providence Equity's digital work has won two W3 Silver awards, recognizing design and user experience for a global private equity firm. Learn more. - [Rhode Island’s digital platform wins an Acquia Engage Award](https://pare.co/news/rhode-island-platform-acquia-engage-award/): The State of Rhode Island platform has won a 2022 Acquia Engage Award in the Doers, Leader of the Pack, Public Sector category. Learn more. - [Rhode Island’s content platform wins a Government Experience Award](https://pare.co/news/rhode-island-government-experience-award/): Rhode Island's enterprise content management system has won a 2022 Government Experience Award for State Government Experience. Learn more. - [Layout Section Fields, contributed to Drupal](https://pare.co/news/layout-section-fields-drupal-module/): Layout Section Fields was released to Drupal.org, giving site builders a way to add configurable fields to Layout Builder sections. Learn more. - [One Percent for America wins two Anthem Golds](https://pare.co/news/one-percent-for-america-anthem-gold/): One Percent for America has won two Gold Anthem Awards in Human and Civil Rights, for Innovation and for Service. Learn more. - [RISD’s online graduate exhibition is a Webby nominee](https://pare.co/news/risd-grad-show-webby-nominee/): The RISD Online Graduate Student Exhibition has been nominated for a Webby Award in Architecture, Art and Design. Learn more. - [Earthwatch wins a Davey Silver](https://pare.co/news/earthwatch-davey-silver/): Earthwatch's website has won a Silver Davey Award in the Science category, recognizing the expedition booking platform. - [Six weeks to move 700 student exhibitions online](https://pare.co/news/risd-pivoting-student-art-shows-online/): When COVID closed the campus, RISD's Ziggurat platform was adapted so 700+ graduating students could still exhibit. A Drupal.org case study. Learn more. - [RISD’s online exhibitions take a Summit Silver](https://pare.co/news/risd-online-exhibitions-summit-silver/): The RISD Museum publications platform has won a Silver Summit Creative Award in the Education category. Learn more. - [Oomph is named a Best Place to Work in Rhode Island](https://pare.co/news/pbn-best-places-to-work-2020/): Providence Business News named Oomph to its 2020 list in the small employer category, decided on anonymous employee surveys. Learn more. - [Two Communicator Awards for Leica Geosystems](https://pare.co/news/leica-geosystems-communicator-awards/): The Leica Geosystems commerce platform has won two Communicator Awards: Excellence in Shopping and Distinction in Construction. Learn more. - [AVMA’s member experience wins two Communicator Awards](https://pare.co/news/avma-communicator-awards/): The American Veterinary Medical Association's member platform has won two Communicator Awards at the Distinction level. Learn more. - [RAID the Icebox Now is a Webby nominee](https://pare.co/news/raid-the-icebox-webby-nominee/): RAID the Icebox Now, a RISD Museum digital exhibition built by Pare, has been nominated for a Webby Award. Learn more. - [The RISD Museum site takes an Awwwards Honorable Mention](https://pare.co/news/risd-museum-awwwards-honorable-mention/): Awwwards gave the RISD Museum platform an Honorable Mention in April 2020, crediting Oomph as creative agency. Learn more. - [Outfront Media takes a dotCOMM Platinum](https://pare.co/news/outfront-media-dotcomm-platinum/): Outfront Media's platform has won Platinum in the 2019 dotCOMM Awards for Business to Business Website. Learn more. - [Taylor Box wins a W3 Silver](https://pare.co/news/taylor-box-w3-silver/): Taylor Box's website has won a Silver W3 Award in the Manufacturing category, recognizing the product catalog experience. Learn more. - [The RISD Museum site wins nine awards](https://pare.co/news/risd-museum-nine-awards/): The RISD Museum website has won nine awards across six programs, including a Webby nomination and a Summit Gold. Learn more. - [Leica Geosystems takes a Davey Silver](https://pare.co/news/leica-geosystems-davey-silver/): Leica Geosystems' global e-commerce storefront has won a Davey Silver, recognizing the Learn and Shop experience built by Pare. Learn more. - [Outfront Media takes a Davey Silver](https://pare.co/news/outfront-media-davey-silver/): Outfront Media's platform has won a Silver Davey Award in the Professional Services websites category. Learn more. - [Oomph makes Clutch’s top creative and design list](https://pare.co/news/clutch-top-creative-and-design-companies/): Clutch builds its rankings on verified client interviews rather than submissions. The firm was one of two Rhode Island companies on the list. Learn more. - [Multi-site versus Domain, from the Leica Geosystems migration](https://pare.co/news/drupal-govcon-multisite-vs-domain/): Moving a Drupal 7 multisite to Domain on Drupal 8 — the architecture call behind the Leica Geosystems platform, and why it is near-irreversible. Learn more. - [Three speaking slots at Design4Drupal Boston](https://pare.co/news/design4drupal-boston-speakers/): Kathleen Beck and John Picozzi spoke at Design4Drupal Boston in 2018 and 2019 on component-based theming and Layout Builder. Learn more. - [Configuration management, true life stories](https://pare.co/news/drupalcon-seattle-configuration-management/): John Picozzi and Nathan Dentzau presented at DrupalCon Seattle 2019 on what Drupal's configuration management does once real projects meet it. Learn more. - [Acquia publishes the RISD Museum replatform](https://pare.co/news/acquia-risd-museum-customer-story/): Acquia’s customer story credits the redesign and move to open source: WCAG 2.0 conformance, more page views, a lower bounce rate. Learn more. - [Oomph Paragraphs, contributed to Drupal](https://pare.co/news/oomph-paragraphs-drupal-module/): A contributed module extending Drupal's Paragraphs for component-based page building, released open source and covered on Talking Drupal. Learn more. - [Listed among the best Providence web design agencies](https://pare.co/news/ten-best-design-providence-2017/): 10 Best Design listed Oomph, Inc., now Pare & Co, among the best Providence web design agencies in its June 2017 edition. Learn more. - [On stage at DrupalCon Baltimore with Blue Cross Blue Shield](https://pare.co/news/drupalcon-baltimore-2017-bcbs/): Pare presented at DrupalCon Baltimore alongside Blue Cross Blue Shield on delivering Drupal in a regulated health payer environment. - [Pushing the design limits with Paragraphs](https://pare.co/news/talking-drupal-142-paragraphs/): J. Hogue on Talking Drupal #142: the Blue Cross Blue Shield build, the Paragraphs module, and where atomic design meets components. Learn more. - [Sponsoring the first WordCamp Rhode Island](https://pare.co/news/wordcamp-rhode-island-2015/): Rhode Island got its first WordCamp in September 2015, and Oomph sponsored it. Providence is where it was founded and where it still is. Learn more. - [On the bill at a WordPress.com VIP event](https://pare.co/news/wordpress-vip-multisite-event/): Oomph was named as a fellow presenter in the transcript of a WordPress.com VIP event talk on multisite theming. Learn more. - [Four years sponsoring WordCamp Boston](https://pare.co/news/wordcamp-boston-platinum-sponsor/): Oomph sponsored WordCamp Boston from 2011 to 2014, at platinum level for the last three years, and hosted the 2013 after-party. Learn more. - [Ally™, a retained support program for WordPress and Drupal](https://pare.co/news/ally-platform-support-program/): In 2014, Pare & Co launched Ally to answer for WordPress & Drupal platforms long after launch. See how that vintage program became today's Managed Services. - [The CatholicTV redesign is a MITX What’s Next Awards finalist](https://pare.co/news/catholictv-mitx-finalist/): A 2014 finalist in Nonprofit & Government for a responsive Drupal rebuild of CatholicTV.com, when responsive was still an argument. Learn more. - [Ranked](https://pare.co/news/bbj-pacesetters-2014/): Number 36 of 70 Massachusetts honorees on the Boston Business Journal's 2014 list of fastest-growing private companies. Learn more. - [Defining new urban media with WordPress, in New York](https://pare.co/news/big-media-wordpress-meetup-nyc/): Dave McKinley's flash talk at the Big Media & Enterprise WordPress Meetup on the Interactive One build and publishing on WordPress at scale. - [BlackAmericaWeb in the WordPress VIP responsive showcase](https://pare.co/news/wordpress-vip-responsive-showcase/): Automattic's showcase of responsive WordPress.com VIP builds credited Oomph with BlackAmericaWeb.com, before responsive was the default. Learn more. - [Named a WordPress.com VIP Featured Partner](https://pare.co/news/wordpress-vip-featured-partner/): Automattic named Oomph one of nine agencies in the WordPress.com VIP Featured Partner Program, alongside 10up and Alley Interactive. Learn more. ## People The leadership team. Each page carries the work and writing that person answers for. - [Christopher Murray](https://pare.co/people/christopher-murray/): Founded the firm in 2007 and rebuilt it as Pare & Co in 2026. Operates at the crossroads of business strategy, technology and transformation. - [Matthew O’Bryant](https://pare.co/people/matthew-obryant/): Spent his career at Oomph, from project leadership to Vice President and now President of Pare & Co. Leads operations, client relationships and delivery. - [Doug Sisko](https://pare.co/people/doug-sisko/): Co-founded Adapt USA and led its U.S. operations before the firms combined in 2026. Focused on digital strategy, customer acquisition and how AI is reshaping both. - [Jack Hartman](https://pare.co/people/jack-hartman/): Came up through agencies in New York and Philadelphia, then ran Delivery at Oomph. Works across digital delivery, client relationships and business strategy. ## Products - [Pare Linguist](https://pare.co/pare-linguist/): AI website translation for organizations under language-access obligations (Section 1557, Executive Order 13166). ## Company - [About](https://pare.co/about/): Two decades in complexity, rebuilt for the AI age — the firm, its history and its leadership - [Leadership](https://pare.co/about/leadership/): The people who answer for the work - [Careers](https://pare.co/about/careers/): Open roles and how the firm works - [Strategy Lead](https://pare.co/about/careers/strategy-lead/): Make Pare & Co indispensable as a key strategic partner — understand client business models deeply, spot where Pare creates outsized value and turn strategic insight into executed plans that stick. - [Contact](https://pare.co/contact/): Start a conversation ## Optional - [Accessibility Statement](https://pare.co/accessibility-statement/): Our commitment to accessible digital experiences, and how to report a barrier on pare.co. - [Cookie Policy](https://pare.co/cookie-policy/): What cookies pare.co sets, what they do, and how to accept, refuse or withdraw consent. - [Privacy Policy](https://pare.co/privacy-policy/): What pare.co collects, where it goes, and how to have it removed. - [Security](https://pare.co/security/): Pare’s information security program: audits, organizational controls, cloud infrastructure, and incident response. - [Terms of Service](https://pare.co/terms-of-service/): The terms governing use of pare.co and the relationship between Pare & Co and visitors to this site.